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SEW Experts: WebMD CEO Fights Off Google Health Virus with SEO
CEOs need to invest in search engine optimization. Perhaps no company knows that better than WebMD. In today’s Search Engine WarGames column, “WebMD CEO…
SEW Experts: Social Media Marketing in an Enterprise Environment
Social media sites like MySpace or Facebook, and even long-standing social media tools like blogs remain a mystery to many large organizations. In today’s…
SearchDay: Taming the Placement-Targeted Campaign Beast
Today's search engine marketing news and opinion: Placement-Targeted Campaigns: Taming the Beast; Microsoft Puts New Yahoo Deal on Table; Search: The Next Five Years;…
Placement-Targeted Campaigns: Taming the Beast
Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best…
AOL Completes Bebo Acquisition
AOL has announced the completion of its acquisition of Bebo, a social network based in the UK. Bebo boasts an estimated 40 million users…
YouTube Adds Query Suggestions for Search
YouTube has announced the addition of query suggestions for search. In case you’re not aware, query suggestions are search suggestions that pop up once…
Google Content Network Expands Ad Network
The Google Content Network has expanded its ad network to include new advertising partners. The new partners underwent a certification process to make sure…
SEW Experts: Placement-Targeted Campaigns: Taming the Beast
Having trouble with Google AdWords placement-targeted campaigns? In today’s Content Advertising column, “Placement-Targeted Campaigns: Taming the Beast,” David Szetela shares the secrets of getting…
Yahoo Quick To Reply To New Microsoft Statements
Following a Microsoft press release today – detailed in the story below – Yahoo has replied to reinforce Microsoft’s confirmation of not wanting to…
Breaking: Microsoft Puts New Yahoo Deal on Table: Full Text
Microsoft (MSFT) released a statement on Sunday that it has made an alternative offer to Yahoo (YHOO) that wouldn’t entail a full acquisition. In…