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Creative Messaging in a Direct Response World
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media?…
SearchDay: Creative Messaging in a Direct Response World
Today's search engine marketing news and opinion: Creative Messaging in a Direct Response World; SEO Basics: Effective Iterative Keyword Research in 2008; Local Advertisers…
Human Flesh Search Engines in China
In China, vigilantes use the Internet as a “human flesh search engine” to find and punish people who publish material they consider inappropriate. The…
Microsoft to (Finally) Acquire Powerset? Should Someone Tell Icahn?
Microsoft must have been putting on a good poker face a week ago when it said they weren’t looking at any internet-based acquisitions in…
Google Updates BlackBerry Search Results Pages
Two weeks after launching faster pages for mobile search, Google Mobile is announcing updates to search results pages for BlackBerry devices. Included in the…
Local Advertisers Shifting Dollars to Internet
This year, local advertisers are expected to shift $13.1 billion of their budgeted funds to the Internet, according to Borrell Associates. The number is…
Geoff Ramsey of eMarketer spots three key market trends
Geoff Ramsey, the co-founder and CEO of eMarketer, recently shared 0.001% of the information that his team of researchers and analysts knows about Internet…
SEW Experts: SEO Basics: Effective Iterative Keyword Research in 2008
The value of any SEO effort lies in the keywords you choose. It’s really that simple — you can’t overestimate the importance of strong…
SEW Experts: Creative Messaging in a Direct Response World
Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media?…