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SEW Experts: Has Facebook Found the Key to Making Money via Search?
While it’s anyone’s guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement…
Yahoo Launches BOSS: Build your Own Search Service
Yahoo is taking the next step in its “open” strategy with the launch today of BOSS: Build your Own Search Service. The BOSS program…
SearchDay: What’s on your Mind?
Today's search engine marketing news and opinion: What's on your Mind?; Coherency in Landing Page Testing; Google Lively: Comprehensive Guide to Getting Started; and…
Dick Cheney Is Spamming SEW: As Effective As A Shotgun Blast
As the Forum Editor here at SEW, I have to delete a lot of bogus spam posts. So much to my surprise I came…
Google Earth Doesn’t Kill Rabbits; Rabbit Serial Killers Do
A sadistic serial killer has set his sights on rabbits in Germany. He decapitates them (chops off their heads) and then exsanguinates them (drains…
What’s on your Mind?
Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click…
Coherency in Landing Page Testing
Coherency is an overall sense of your design hanging together. It's a congruity and harmonious consistency in the relation of all parts to the…
Where My Ads At? Yahoo Knows
Now you see it. Now you don’t. If you conduct search advertising over at Yahoo, your experience may feel a bit like hide and…
AdWords Keyword Tool Now Shows Numerical Data
If you hear loud shouts of exuberance coming from your SEM department (or consultant), that’s because keyword research just got a whole lot easier.…
Back-to-School Offline Purchases Influenced by Online Ads
AOL has released data from a Platform-A study examining the influences of online advertising on offline back-to-school purchasing. Here’s what you need to know:…