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How Valid Are Your Landing Page Test Conclusions?
Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?
The Japanese Search, Why Don’t We?
Should search be turning Japanese? Kevin Ryan really thinks so.
Yahoo Q2 2008 Disappoints Wall St.
Yahoo Second Quarter 2008 Financial Results • Revenues were $1,798 million for the second quarter of 2008, a 6 percent increase compared to $1,698…
Yang to Yahoos: One Team, One Voice
We’re not sure what the long-term implications of the Yahoo-Yang-Icahn settlement will be. In the short term, though, the agreement that ended the impending…
Expedia Chooses Baynote Social Search to Improve Site Usability
Travel search site Expedia has announced the selection of Baynote to add Social Search to complement its search results. Baynote uses what other searchers…
SEO copywriting tips from Jill Whalen of High Rankings
I went to my first Search Engine Strategies back in the spring of 2002. And one of the SEO experts speaking at that search…
80% Buy from a Store Whose Site They Previously Visited
Measurement and analytics are crucial to a successful online marketing campaign, but the relationship between online marketing and offline purchases has been a tricky…
Google Barely Inches Out Yahoo for Top Web Property; Platform-A Top Ad Network for June 2008
comScore has released the top 50 ad networks and top 50 web properties for June 2008. In ad networks, AOL’s Platform-A takes the top…
SEW Experts: Usability and SEO
How does the usability and accessibility of your website affect your SEO efforts? In today’s au Natural column, “Usability and SEO,” Mark Jackson explains…
SEW Experts: Why Links are Like Shoes
Is that incoming link a Manolo, a Jimmy Choo, or a bargain pump from Payless? In today’s small business SEM column, “Why Links are…