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Microsoft Reorganizes Platforms & Services Division; Kevin Johnson is Out
Microsoft has announced the reorganization of its Platforms and Services Division (PSD). The department will split into two new divisions: Windows/Windows Live and Online…
SEW Experts: The Top 4 Best Facebook Practices
When engaging in social media, companies are often encouraged to engage consumers on Facebook. In today’s Brand Equity column, “The Top 4 Best Facebook…
Link Building with Customers
The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site.
The Top 4 Best Facebook Practices
Facebook just posted a 40 percent increase in year-over-year traffic according to Hitwise. Here are the 4 best ways to leverage Facebook for your…
Yahoo Researcher Seeks to Combine Semantic Search Methods
Yahoo researcher Peter Mika has written up an extensive article on semantic search. First he talks about the limitations to syntax-based search: It is…
15% of Fortune 500 companies have blogs
PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs. The survey,…
SEM Platform Provider Kenshoo Opens U.S. Office
Tel Aviv-based search engine marketing platform provider, Kenshoo, has announced plans to open an office in the United States. The office will be located…
Google Rumored to Buy Digg for Third Time
A few months ago we explained why Digg would be worth $200 million to Google. Now it appears the rumor mill is reporting that…
SEW Experts: How Valid Are Your Landing Page Test Conclusions?
Are your landing page tests telling the whole story? In today’s By the Numbers column, “How Valid Are Your Landing Page Test Conclusions?,” Tim…
SEW Experts: The Japanese Search, Why Don’t We?
“Drive to search” campaigns are hot in Japan. In today’s Searching for Meaning column, “The Japanese Search, Why Don’t We?,” Kevin Ryan explains the…