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Google AdWords Now Provides Geographic Performance Report
Google AdWords has added Geographic Performance reports to their Report Center. Now, you can get a better snapshot of how your AdWords campaigns are…
SEW Experts: (Google) Insights on VP Candidate Sarah Palin
The recently announced Google Insights tool provides unprecedented data on Google’s user searches and trends. In today’s building brand equity column, “(Google) Insights on…
SEW Experts: Viral Link Building: Size Doesn’t Always Matter
Despite some popularly held ideas to the contrary, viral campaigns don’t need to be massive to be successful. You can have a small campaign…
AOL’s Platform-A Launches iPhone Advertising Solution
AOL has announced that their ad-serving platform and network, Platform-A, is launching an iPhone ad optimization solution. The solution is offered through Third Screen…
SearchDay | Landing Page Optimization — Insource or Outsource?
Today's search engine marketing news and opinion: Landing Page Optimization -- Insource or Outsource?; Rehabilitating SEO; Google AdWords Releases New Editor Guide; and more.
Landing Page Optimization — Insource or Outsource?
Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should…
Rehabilitating SEO — Part 2
Time is a precious commodity, especially for search marketers. Every generation of Internet tools and technologies have to pass through time-waster adolescence. As an…
Search Camp Philly This Weekend
The Internet Marketers of Delaware Vally (IM_DV) have organized an unconference as they are calling it on their website. But in reality, they have…
Idearc Creates Executive Council, Reorganizes Sales Division
Idearc CEO Scott Klein has announced the nine members of the new Executive Council. In addition to the new Council, Idearc is reorganizing their…
Google AdWords Releases New Editor Guide
The Google AdWords Agency blog has announced the release of a new guide for AdWords Editor, their account management tool. The guide is available…