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U.S. Hires Lawyer for Possible Court Action Against Google-Yahoo Deal
The United States has hired a lawyer to consult in their investigation of the search advertising deal between Google and Yahoo. The DOJ informed…
Google Launches Historical Newspaper Initiative
Google has announced a new initiative that aims to digitize newspaper archives. Through the initiative, Google will be partnering with newspaper publishers to bring…
SearchDay | Domain Acquisition — How Much is Too Much?
Today's search engine marketing news and opinion: Domain Acquisition -- How Much is Too Much?; Ready to Finally Try SEO?; Yahoo Nabs Former MSN…
Domain Acquisition — How Much is Too Much?
Think you can't afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain…
Ready to Finally Try SEO?
Is your enterprise taking the first steps toward search engine optimization? The decisions you make now about building an in-house team or outsourcing some…
SEW Experts: Domain Acquisition — How Much is Too Much?
Think you can’t afford to spend the money to buy an existing domain name? If you do the math, the cost savings you gain…
SEW Experts: Ready to Finally Try SEO?
Is your enterprise taking the first steps toward search engine optimization? In today’s enterprise search marketing column, “Ready to Finally Try SEO?,” Aaron Shear…
Killer PPC Ads: The Final Word
These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates.
SearchDay | Killer PPC Ads: The Final Word
Today's search engine marketing news and opinion: Killer PPC Ads: The Final Word; Association of National Advertisers Opposes Yahoo-Google Deal; Zillow Launches New Ad…
I’m Google, And I’ve Just Found…The Internet
A new patent filing by Google evokes images of a new advertising campaign by AT&T featuring tv anchor Bill Kurtis traveling to the furthest…