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Online Ad Company Yodle Adds Franchise Offering
Online advertising company Yodle has announced the expansion of its technology platform to include franchise operations. YodleFranchise enables local franchises and corporate offices to…
Search Engine Strategies Builds Up Programming Team
We here at Incisive Media, home of Search Engine Watch and Search Engine Strategies (SES), are pleased to announce a few promotions within our…
To Fear or Not to Fear: That is the Question (About the Google-Yahoo Ad Deal)
As October approaches, and Google prepares to implement its advertising deal with Yahoo, more and more commentary is flowing about the pros and cons…
Yahoo Redesigns SearchMonkey Template
Yahoo has redesigned the SearchMonkey template. The new design features deep links horizontally underneath the title. The reason for the change is that testing…
SEW Experts: PPC Bidding Strategies: Prudence vs. Aggressiveness
When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the…
Has YouTube Passed Yahoo in expanded searches?
Back on July 20, 2008, I asked: ” Is YouTube about to pass Yahoo in expanded searches?” Well, I’ve just had a chance to…
SearchDay | Could Social Media Be the Google Killer?
Today's search engine marketing news and opinion: Could Social Media Be the Google Killer?; Getting to Know Local SEO; Google Searches at 63% of…
Could Social Media Be the Google Killer?
Much discussion has been made of where the David to the Google Goliath will come from. The ongoing growth of social media may indicate…
Getting to Know Local SEO
Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are…
Axciom Unveils New Online Advertising Targeting Tool
At the OMMA Conference in New York this week, Axciom is unveiling their new online advertising targeting tool. Dubbed Relevance-X™ LifeStage, the tool was…