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Video Search: Can You Live Without It?
With YouTube climbing into the second position in terms of search engines, you can't avoid videos these days. What is your company doing to…
Implementation is the Name of the Game
Implementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site.…
Landing Pages: Test Now or Forever Hold Your Peace
Try as Washington might, the economy is bad and there’s no way around it. Budgets are being slashed and workforces are being cut. It…
MapQuest Now Optimized for the iPhone
One of the main reasons I own an iPhone is to have access to a map when I’m out and about. The iPhone comes…
Yahoo Enables Zip Code Geotargeting
Want to target people in a certain zip code with your Yahoo search marketing campaign? Well, now you can. Sure, you might get fewer…
18-34 Year Old Responds to Email Marketing Over Social Network Marketing
Social networking is popular, but how to target consumers through them is a mystery that has plagued marketers since social media’s inception. Now, a…
Update: SES Chicago Speakers and Sessions
First of all, a hearty thank you to those of you who took the time to submit new and compelling session ideas. Some of…
SEW Experts: Implementation is the Name of the Game
Implementation is a critical part of the search engine optimization process. This is where we actually make the recommended changes to the Web site.In…
SEW Experts: Video Search: Can You Live Without It?
With YouTube climbing into the second position in terms of search engines, you can’t avoid videos these days. What is your company doing to…
Measuring a Text Ad’s Effectiveness
Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which…