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SEW Experts: Is it Too Late for Holiday Search Traffic?
Holiday phrases like “Christmas” show up in Google’s universal search results, so there still may be an opportunity to show up. In today’s organic…
Ten Top Stories from SES Chicago 2008 for Day 1
It takes a little effort to spot the ten top stories from the first day of SES Chicago 2008. That’s because some of them…
Is the Bad Economy Bringing Branding Back?
So, here at SES Chicago, I keep hearing about a marketing practice I thought was dead – BRANDING. After all, aren’t conversions, ROI, data,…
SearchDay | Universal Search Should Be a Plus
Today's search engine marketing news and opinion: Universal Search Should Be a Plus; Keyword Discovery 101, Part 1; Is the Bad Economy Bringing Branding…
Google AdWords Launches iPhone and G1 Options (Plus Mobile Marketing Tips from SES!)
Want to bid on mobile searches via AdWords? Well, now you can. Today, Google launched AdWords options that will be visible on the iPhone…
FutureNow Launches Just-In-Time Optimization Service
One of the problems with the traditional Web site optimization consultant model is that clients become overwhelmed with the recommendations and end up doing…
Universal Search Should Be a Plus
Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As…
Keyword Discovery 101, Part 1
Developing proficiency for identifying and refining your keywords crosses many disciplines. It's important to think about a strategy for your campaign and what goals…
SEW Experts: Universal Search Should Be a Plus
Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? In…
SEW Experts: Keyword Discovery 101, Part 1
Developing proficiency for identifying and refining your keywords crosses many disciplines. It’s important to think about a strategy for your campaign and what goals…