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Live Search Adds Fourth Mainline Ad Position in the UK
Live Search has added a fourth mainline position for its search ads in the UK. The move comes after getting feedback from their PPC…
SEW Experts: 4 Ways Facebook Can Make Big Money
Facebook celebrated its fifth birthday last week with 150 million of its closest friends. In today’s building brand equity column, “4 Ways Facebook Can…
SEW Experts: Link Building 101, Part 2
Last week, we looked at on-site linking best practices. In today’s SEM 101 column, “Link Building 101, Part 2,” Ron Jones examines off-page SEO…
Twits Know: Google Quietly Laying Off Engineers
If you can believe conversations on Twitter, it seems Google has been quietly laying off engineers and changing the scope of their jobs. Apparently…
SearchDay | Local Search Tactics for Tough Economic Times
Today's search engine marketing news and opinion: Local Search Tactics for Tough Economic Times; Don't Believe Everything You Read; Google Releases Mobile Book Search;…
Don’t Believe Everything You Read
Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you…
Local Search Tactics for Tough Economic Times
What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the…
IAB Releases Video Player-Ad Interface Definitions Guidelines for Public Comment
The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines can be found at https://www.iab.net/vpaid. The…
RushmoreDrive.com Partners with TheLoop21.com for News and Commentary
Last spring, IAC launched RushmoreDrive.com, calling it the first search engine targeted towards African-Americans. Today, they’re announcing a partnership with TheLoop21.com, a site for…
Google Website Optimizer Launches New YouTube Channel
Google Website Optimizer has launched its own channel on YouTube. This is a great way for you visual learners to get tips on how…