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Social Media Marketing 101, Part 2
Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you…
Google AdWords Changes URL Display Policy
Starting tomorrow, February 24, Google AdWords will begin implementing a new URL display policy. From then on, if you have multiple display URLs in…
Guy Kawasaki and John Gerzema to Keynote at SES New York
I’ve just returned from Search Engine Strategies London and it’s already time to get ready for SES New York 2009. Fortunately, most of the…
SES London blog coverage – Day 3
icrossing London Search Engine Strategies Conference 2009 Review Vimeo Interview With Peter van der Graaf at SES London 2009 TopRank Online Marketing SES London…
SEW Experts: Social Media Madness — The Sweet 16
In the spirit of College basketball’s upcoming March Madness tournament, we’ve got the “Sweet 16” of social media. In today’s building brand equity column,…
SEW Experts: Social Media Marketing 101, Part 2
Social media marketing can be a great arrow in your quiver of marketing tools. In today’s SEM 101 column, “Social Media Marketing 101, Part…
Ten Top Stories from SES London 2009
Last week, I attended SES London 2009. For those of you who couldn’t attend this must-attend event, here are the ten top stories from…
Replicating the Web: Will Google Dominate Mobile Search?
With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and…
Be My Valentine: Please Link to Me?
Requesting links is like asking someone to be your Valentine. You have to be sweet, and you'll get a lot of yeses simply by…
Google Map Maker Maps Now Available in 27 Languages and Via Maps API
Google Map Maker allows people around the world to create maps in their own language. The tool is now available in 27 different languages.…