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In Search Race, Ballmer Seeks More Eyeballs
Microsoft CEO Steve Ballmer just can’t get away from questions about going after Yahoo – again. Just over a year after the software giant…
Google Launches Two New TV Ads Reporting Features
Google has released two television advertising reporting features. They are: Google Analytics enhancements – Now, you can track TV ads by the hour and…
Search for SEM conference and find SES New York 2009
When I conducted a search yesterday on Google for “SEM conference“, the top sponsored listing was for Search Engine Strategies New York. However, the…
SearchDay | The Decision-Making Funnel, Stage 1: Awareness
Today's search engine marketing news and opinion: The Decision-Making Funnel, Stage 1: Awareness; Report: SMBs Expected to Spend More Online; adCenter Releases New Conversion…
Travel Search Site Travelocity Launches Toolbar
As we all know, the economy has been volatile, which usually bodes not-so-well for industries that are on the indulgent side. But Travelocity is…
The Decision-Making Funnel, Stage 1: Awareness
Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort…
Dennis Woodside Tapped to Replace Tim Armstrong at Google
Dennis Woodside has been tapped to replace Tim Armstrong at Google. Woodside was formerly Google’s VP of U.K., Benelux, and Ireland. Armstrong was Sr.…
adCenter Releases New Conversion Tracking Options
Microsoft’s adCenter has released new converstion tracking options. They are, according to the adCenter blog: Count One Conversion Per Click: adCenter will only count…
Report: SMBs Expected to Spend More Online
Local advertising spending by small-to-medium U.S. businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of their interactive…
@guykawasaki & Lucille Ball: Personal Channels & Social Media Success
My wife is a prolific generator of content. She takes, on average, 200 photos per day, writes a public blog, and sends detailed, engaging…