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The Decision-Making Funnel, Stage 3: Desire, Part 2
We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and now we…
Fear the Google
Fear is one constant in a world of uncertainties. Why do industry experts, advertisers, and pundits seem to be afraid to say anything negative…
Hulu Surpasses Yahoo Sites in Online Video Race for March 2009
Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The online video…
Zillow Release iPhone Real Estate Search App
Zillow has released an iPhone app for real estate searching on-the-go. All of the same data available on Zillow is available on the app.…
Microsoft Offers Vine, Social Media For Important Personal Info
Microsoft announced the beta launch of Vine – a social media platform for personal information sharing. As the site states: “The Microsoft Vine Beta…
AOL Ad Revenues Drop 20% in Q1 2009
Time Warner, parent company of AOL, has reported their first quarter earnings for 2009 and the news isn’t great for AOL. Ad revenues have…
Yahoo Fires Them On The Road, Hundreds Get Axe Today
Looks like no one can hide from the Yahoo axe today. Last week it was going to be 700, today the number is 600…
IAC Acquires Restaurant Recommendation Guide Urbanspoon
IAC, parent company of Ask.com, has acquired Urbanspoon. The restaurant recommendation is a website as well as one of the more popular iPhone apps.…
Google Starts Small Business Network to Influence Government
Google has started an initiative called the “Small Business Network” which is designed to influence legislation regarding business. One of the first actions is…
Google Updates AdSense Program Policies Page
Google has made some clarifications to its AdSense Program Policies. Straight from the horses mouth (aka the Inside AdSense blog), here they are: Google…