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Don’t Lose Out on Vertical Search Opportunities
Vertical search engines offer huge potential opportunities for publishers, yet many organizations fail to take advantage of them. The potential traffic may be smaller,…
Webtrends Proposes Digital Marketing Measurement Standards
Webtrends is offering up The Digital Marketing Maturity Model (DM3) as a model for standards in digital media measurement. Webtrends says the model will…
Judge Dismisses Anti-Spam Lawsuit Against ValueClick
A California judge has dismissed a $45 million lawsuit against online advertising network, ValueClick. The suit was brought forth by an internet service provider…
Google Ad Planner Seeks Voluntary Data Contributions from Publishers
Google has launched an Ad Planner Publisher Center, which they hope will improve the data offered by the media planning tool. Through the Center,…
AdSense for Feeds Update Offers New Features
Recently, AdSense underwent a slight makeover where the ads being served up changed their root URL to doubleclick.net. Google is now making the same…
SearchDay | Selecting an SEO Firm: The What, How, and Who
Today's search engine marketing news and opinion: Selecting an SEO Firm: The What, How, and Who; Google Goes for Social; FTC Looks Into Google/Apple…
Google Goes for Social with Google Talk Location and Friends Expansion in Reader
Google is really going after social media with two updates. First up, if you use Google Latitude, you can now automatically update your location…
AdMob Runs Publisher Bonus in May
Between May 4 and May 18, mobile advertising network AdMob is giving publishers a 35% bonus on any money transferred over to ads. For…
FTC Looks Into Google/Apple Ties for Antitrust Concerns
Google is really having a hard time escaping antitrust concerns. Last year, it was the nonexclusive search advertising deal with Yahoo. Last week, it…
Charlene Li, Co-Author of “Groundswell”, to Keynote at SES San Jose
Charlene Li, the co-author of “Groundswell,” will be one of the keynote speakers at SES San Jose 2009. The event, which will be held…