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SearchDay | Click Fraud 101
Today's search engine marketing news and opinion: Click Fraud 101; Should Local Marketers Get Twitterpated?; Yahoo! Makes Web Analytics Available to Advertisers; and more.
Scour Attempts to Attract Searchers with $1,000 Giveaway
Social search site Scour is holding a contest where the prize is a $1,000 giveaway each month for the next three months. For every…
Click Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it…
Hulu Cuts Deal with Disney
Online video site Hulu launched last year as a partnership between NBC Universal and Fox. Unlike other online video sites, Hulu isn’t about video…
Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2
With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed…
Yahoo! Makes Web Analytics Tool Available to Search, Display Advertisers
Yahoo! has made its new web analytics tool available for free to search and display advertisers, specifically those who work with an account manager.…
People Search Engine Spock Acquired by Intelius
Intelius has acquired Spock, according to Venture Beat. Intelius is a company that performs background checks. Spock is a people search engine. Spock launched…
Every Twitterer Gets Search on Their Home Page
About a month ago, Twitter began testing search features on the home pages of its users. Now, they’re rolling out the updated interfaces to…
New Beta AdWords Interface Available in More Languages
Google AdWords has been rolling out a beta test of their new interface in recent months. Now, more languages have been added to the…
AdSense and Analytics Accounts Can Now Be Linked
Google has finally allowed AdSense and Analytics accounts to be linked together. Simply log into AdSense, go to Reports > Overview, and then click…