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Tips On Budgeting For Paid Search
How can anyone budget for paid search, when there are so many things that seem unpredictable. It can’t be done. Well, Kevin Ryan doesn’t…
Looksmart Acquires Furl.net
Looksmart has thrown its hat into the 'personal web' ring, with the acquisition of Furl.net, a web page clipping and archiving service.
Click-Fraud Worsening
New Attacks and Defenses In Click-Fraud War Source: Datamation Brian Livingstone provides an overivew of the click-fraud problem and how some advertisers are fighting…
Interview with Search Engine Researcher
A very interesting interview in the latest issue of ACM’s Ubiquity magazine with Ramesh Jain a professor at Georgia Tech, He is also the…
Australia’s Sensis Files for Patents
Sensis patents search engine Source: Australia IT >From the article, “TELSTRA’S highly profitable directories business, Sensis, has lodged global patents for part of its…
Kozoru Seeks Answers
The “answer engine” space continues to get press attention. Michael Bazeley sheds some light on what a Kansas City based Kozoru is up to.…
LookSmart Adds Porn-Free Search to Net Nanny
Looksmart has integrated web search into its NetNanny 5.1 web filtering software. The search engine is based on a LookSmart-powered search index, presumably drawing…
Image Search And Porn at a9
A post titled, “Amazon pushing porn?” dings a9 about their image search tool. >From the post, “A search for an innocuous term such as…
Tools For Enterprise Search
Google-mania’ ignites search technology from Network World covers vendors and tips on making your enterprise searchable. And as always, a great resource for anyone…
Getting More From Your SEM Budget
Kevin Lee continues his look at ways to get more out of your search marketing budget, including ads on second-tier search engines, reexamining creative…
Search As Fundamental Part Of Marketing Mix
Search engine marketing isn’t an IT thing or an online marketing thing. It’s part of an overall marketing effort. As such, Fredrick Marckini rightly…
Take On Overture Canada, From A Canadian Search Marketer
The planned Overture Canada has Canadian Andrew Goodman pleased. Now his clients who just want to target Canada won’t have to pick up the…
RSS Digest Lets You Insert Feeds On Your Page
The new tool RSS Digest that I heard about via a review at Tara’s blog lets you easily create JavaScript to place feed content…
All Sorts of Studies
It’s advertising week in New York and a couple of studies are available that might be of interest to some of you. First, Yahoo…
$130 Million For Finding Google’s CEO
<Wow> Executive search firm Heidrick & Struggles International helped find Google find its CEO Eric Schmidt and got stock as part of its efforts.…
Open Text Begins Research Initiative
Open Text takes aim at Net searches Source: Toronto Star According to this article, Canada’s Open Text, a leading player in the enterprise content…
A Yahoo API?
What if Yahoo were to offer an API similar to the Google API that’s offered. That’s along the lines of what Jeremy Zawodny’s asking…
Gmail Paid Listings Go Below
Google Moves Gmail Ads Source: DMnews >From the article, “Gmail, which is still in testing, now carries an ad unit with advertiser links underneath…
Fagoogle: Google For The Gay Community
Fagoogle is a new Google-powered site that promises to share some of the ad revenues it earns with the gay community (exactly how this…
Yahoo Drops To 10 Results?
By default, Yahoo has given out 20 results for as long as I can remember. Doing a search today, I only got back only…