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The Psychology of Search – 5 Ways To Optimize For User Demand
As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the…
Google Maps Now Shareable Across Devices
Google Maps users can now share maps from desktop to mobile, according to a recent Google+ post.
3 Tips for Understanding Your “Courtship” with Search Engines
SEO is all about conveying your entire makeup - why you're a reputable, authoritative entity - which makes for a pretty strong parallel to…
Which Placements Should I Exclude on the Google Display Network?
The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and…
Why Do Organic and Paid Search Traffic Have So Much Crossover?
Increased awareness of both types of traffic and various algorithm updates have factored into the increased convergence of organic and paid search traffic.
Four Link Lessons from #SESAtlanta
SEOs and marketers from Cheapflights, Care.org, CNN and the Atlanta Hawks discussed their top strategies for keeping sites relevant at SES Atlanta.
Understanding the Customer Makes Mobile Search Meaningful #SESAtlanta
Understanding the growing mobile PPC market is about understanding the ways in which consumers use mobile, and targeting users with the right message at…
Is Your Site Configured For the International Googlebot?
Google has improved the way it crawls, indexes and ranks sites with international content. Understanding these changes is crucial for those creating content for…
3 SEO Automation Solutions You Should Consider
If you can afford their prices, RIO SEO, SLI Systems and YourAmigo are just three companies with products that could be good supplements to…
Search Marketing Lessons From Nature: Part 1
There are parallels between the resource flow in biology and that in marketing. Here are three tips you can take from Mother Nature to…
Bill Hunt’s 5 Epiphanies for SEO #SESAtlanta
At the opening keynote for SES Atlanta, bestselling author Bill Hunt shared the five greatest SEO epiphanies from his 20-year career.
The Internet of Things: Enlightening Objects and “Dumb” Machines
I have no idea how to cook a turkey, but when my Wifi-enabled thermometer reaches the right temperature, it sends instructions to my Internet-connected…
Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard…
PPC Automation Methods for Retail Search Advertising
Used for things like reporting and recurring tasks, PPC automation helps retailers manage their channels, particularly those retailers with extensive catalogs.
Q&A with Bill Hunt: Secrets from a Search Marketing Veteran
On the eve of his SES Atlanta keynote, Bill Hunt chats with us about how the industry has evolved over the past 20 years,…
Bing Ads Improves Age and Gender Targeting
Bing ads has recently doubled its global coverage of demographic data from search and display behavior, allowing advertisers to better target consumers by age…
StubHub Saves Its Rankings While Opening Up Personalization Possibilities
Online ticket retailer StubHub recently faced the challenge of updating its sites to optimize for mobile without taking a hit to its SEO ranking.…
Baidu Follows Google and Abandons Organic Search Query Data in HTTP
Baidu has followed Google and Bing by abandoning the practice of including organic search query information in the http referrer.
SEO and Strategy Tips for Success with Augmented Reality
Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to…
Is RLSA The Great Equalizer?
With Google allowing marketers to bring their own data to searches with remarketing lists, brands who excel in other areas are able to become…