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20 Authors of Business, Marketing, PPC and SEO Books Speaking at SES San Jose
Bring a couple of book bags to Search Engine Strategies San Jose 2009 because there will be more than 20 authors of business, marketing,…
Google Analytics Enables Advanced Segment Tracking for Events
If you have events set up to be tracked in Google Analytics, you can now view advanced segments to view traffic data related specifically…
Search Stars in Redesign of Twitter Homepage
Twitter has unveiled the redesign of their homepage and it’s clear they’re dedicated to search. (You’ll have to sign out to view it.) They…
SearchDay | Of PPC and PBJ: Combining PPC and SEO Effectively
Today's search engine marketing news and opinion: Of PPC and PBJ: Combining PPC and SEO Effectively; Invest Time in Twitter Now for Long-Term Rewards;…
Of PPC and PBJ: Combining PPC and SEO Effectively, Part 1
When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter"…
Invest Time in Twitter Now for Long-Term Rewards
Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine rankings, or…
Time Warner Buys Back Google’s 5% Stake in AOL
When the Time Warner board voted in late May to spin off AOL, buying back Google’s 5% stake in the company would be a…
When Bloggers Attack: Retaliation is Not the Answer
George Smith Jr. took to his blog to offer up a cautionary tale for both marketers and bloggers. He was recently at BlogHer representing…
SearchDay | International Social Media Strategy
Today's search engine marketing news and opinion: International Social Media Strategy: One Size Does Not Fit All; Link Building Tactics 101; PPC Click Fraud…
Category Vs. Product Pages: Which One Tests Better? (You Might Be Surprised)
When Al Scillitani set out to do a little landing page testing, he was convinced he knew which page would win. But when the…