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Search Marketers are Mostly Unsophisticated, says JupiterResearch
The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch.…
New Video Search Resources from Autonomy and Vodium
Over the past few days I’ve come across announcements about a couple of new video search products. First, Autonomy has released IDOL IPTV that…
Yahoo!, Google, and AOL Place Bids To Purchase About.com
The New York Times article: About.com, Primedia’s Web Venture, Is for Sale, alerts us to the fact that the About.com property is for sale…
New Google Maps Now Live
Google has released a new Google Maps service via its Google Labs site. Covering the United States, it allows you to drag maps around…
It’s Official: Ask Jeeves Acquires Bloglines
Today, Ask Jeeves is announcing that they’ve acquired Bloglines, a well-known, critically acclaimed, and free web-based RSS aggregation tool for an undisclosed sum of…
Report: Most Search Marketers are Unsophisticated
The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch.
More Yahoo! Mobile Services Coming to Yahoo! Europe
Netimperative’s article: Yahoo! expands mobile services, reports that Yahoo! Europe has signed a deal with Mobile 365 to provide mobile connectivity for various Yahoo!…
Rating Super Bowl Advertisers From A Search Marketing Perspective
How did Super Bowl advertisers do in terms of ensuring they had a post-game search presence? Despite last week’s big New York Times article…
Google Images Updates, Expands, Enters Main Results
Google has announced its Google Images database now includes 1.1 billion images. In addition, it confirms what some have been seeing before, that images…
All Ads At MSN Search? How First Impressions Count
I’ve read a number of popular press accounts over the past week trying to assess how well the new MSN Search measures up against…
Vertical Search Tools Getting More Attention
As someone who comes to web search with a librarian/researcher perspective, I’ve long known and understood the value of specialized (aka vertical) search tools.…
PubSub Offers Real-Time Feed of Earthquake Information
PubSub, the matching engine and alert service that offers feeds of newsgroup and weblog content, is online this afternoon with a new real-time feed…
Non-Converting Searches May Count, Too
Fredrick Marckini revisits a recent comScore study that found for every search that results in a sale, 12 other "non-converting" search will also happen.…
Jostling for Search Marketing Funds
As we’ve reported, search marketing is hot, with advertisers in the U.S. and Canada alone expected to spend more than $4 billion this year.…
Fast Overture Counts For Final Word Lists
Want the volume of searches from Overture for different words? The Overture Keyword Selector Tool is well familiar to search marketers as a way…
Google Images In OneBox Display Further Supplant Main Results
We’ve had sporadic reports of Google inserting image matches into web results, and Barbara Coll just sent an example for "united states" that finally…
Overture Says No To Guns, Sort Of
Google’s pretty well known for not allowing gun ads, which can get gun merchants upset that porn ads are allowed but gun ads aren’t.…
Ask Jeeves To Buy Bloglines?
Postscript, the rumors are confirmed: It’s Official: Ask Jeeves Acquires Bloglines. Various places are reporting that Ask Jeeves is to acquire the Bloglines feed…
Lobbying for Your Search Marketing Budget
Total marketing spend is not growing at most companies, and marketers are working hard for every part of their budget. To accommodate new ideas,…
Google’s Believers vs. Google’s Doubters
The NY Post article: Googley-Eyed, offers a solid roundup of comments from stock market analysts about Google. One group of comments comes from Google…