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Google’s Alphabet: A Welcome Move in Asia
For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region.
Online Reputation Management: Beyond Damage Control
Most people don't think about their online reputation until it's too late. Here are some tips for damage control - and making sure you're…
Tweets Officially Show In Google Desktop Searches
Six months after the deal giving Twitter access to Google's "firehose" of data generated by Tweets, Tweets have started to appear in search results.
Google Summoned to Remove Links to Articles About ‘Forgotten’ Articles
The U.K.'s data privacy watchdog has ordered Google to remove search links to news articles about Right to be Forgotten link removals.
Bing Snapshots First to Bring Advanced In-App Search to Users
This fall, Bing will become the first search engine to publicly share its knowledge graph, helping developers improve their apps by allowing people to…
Beyond Listing Management: Why You Need a Location Data Strategy
The proliferation of mobile makes it that much more important for brands to think beyond listing management, and make their location data scalable, as…
Google Tests Video Ads Within Search Results
Google is following Bing and Yahoo in testing video ads in its search results. Though it's behind the competition, will its YouTube ownership and…
What’s In a Keyword? 5 Essential Strategies to Streamline Your PPC Campaigns
Every search marketer should do some keyword maintenance from time to time. Separating your superstars, and using Google's Keyword Planner and Search Query Report…
Facebook Pulls Ahead of Google In Referral Traffic
Last quarter, Facebook surpassed Google in referral traffic to news sites, challenging the search giant's dominance and becoming its most formidable competitor in yet…
Navigating The Roadblocks of Content Marketing
There are many forms of content marketing, though it typically poses the same struggles, such as budget and talent acquisition - for brands, no…
14 Things to Do When You Get Great PR but No Editorial Links
Though good PR is valuable to any client, it doesn't necessarily include links. When that's the case, here are 14 things to focus on…
Is Pinterest a Dark Horse in Mobile Search?
Though Pinterest isn't a search engine, new stats from eMarketer show that the platform, which two-thirds of people use in-store, could be a big…
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like One
Though user engagement metrics are not a solid ranking signal, their value is in signaling to Google that your website is serving the answers…
A Guide To DoubleClick Executive Reporting
The simplicity, chart customization, and use of formula columns makes Google's DoubleClick Executive Reports a valuable tool for account management for all levels of…
Google Expands Sitelinks on Mobile SERPs
Links on Google's mobile search results are now expandable. According to the British SEO who pointed this out over the weekend, the change is…
Are Desktop Sites Still Necessary? No, Says Google’s Mueller
Despite what John Mueller said in a recent Google Hangout - that mobile-only sites are good enough and won't hurt rankings - industry experts…
Enterprise Link Acquisition for Top of the Funnel Marketing
Williams-Sonoma illustrates that being an enterprise brand isn't enough to rank. To get links still calls for strategy, quality, brand equity, integration, and campaign…
SEO Crisis: User Experience vs. Backlinks
While content is certainly important, it's certainly not the definitive ranking factor. The technical aspects SEO, such as backlinks, are just as, if not…
3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a few ways…
Winter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini are emerging…