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Eight shortcuts to find long tail keywords (and how to use them)
It's tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large -- albeit more distributed…
Seven best tools to find influencers on social media
81% of marketers that tried influencer marketing reported that it is an effective channel. Here are the top tools to connect you with relevant…
Link building with PR: Relevant links at scale
Scaling a brand one link at a time can consume a great deal of time. Using PR can change this and grow your audience…
YouTube + child safety: Is the service doing enough?
YouTube has had quite the month in the way of child safety concerns. We look at an overview of what's happened and how the…
How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google…
How important are featured snippets and how can you get them?
Featured snippets are one of the main engines of economic growth today, with countless businesses and aspiring entrepreneurs relying upon them to get their…
Conversation mapping: The new rules to win in search and content marketing
How do we create a content strategy that aligns with search growth, consistently? A 2000 word answer to that single, overriding question for content.
Top trends to increase value for paid search spend
Kenneth Andrew of BingAds gives us tips for how to get more value from our paid search spend. Are you keeping up with these…
Ten reasons your SEO campaign isn’t working
If your SEO strategy is working well, you can expect to see results in about three months. Here are ten reasons why that might…
What can we learn from voice search in 2018?
A study by HigherVisibility on voice search over the past few years has revealed some interesting trends in the industry.