How to dominate Google News search in 2019
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019.
2019 will be a hard fight against fake news as fake news outlets are increasing with time. Along with some social media platforms, Google is also responsible for the spreading of fake and misleading news. If you are running a clickbait rich site with a lot of crappy content, you may encounter Google’s punishment this year.
Generally, Google looks at these five factors when ranking news articles:
To succeed in 2019 your news content should be original, authoritative, and should provide timely news information.
To write your news content, you can use this popular news writing formula. Ask yourself the five ‘w’ questions and answer them all in your first paragraph of news content. The main aim is to provide a lot of information in the first paragraph.
Internet readers have a small attention span and most people scan the content, instead of line by line reading. This is especially true for news.
Write your first paragraph answering these questions.
Generic nouns will not get as much attention as proper nouns in Google search. Use proper names of brands, organizations or of people related to your news in the headlines. If you can creatively use proper names where other news outlets are not, you will get a huge advantage in the Google News search.
Use graphics, images, and videos on your news content to explain your news or to provide more information. Google loves this. With engaging videos and graphics, you can attract more readers, and make your content more shareable.
But before sharing your multimedia follow the guidelines of Google.
SENC is sensational, exceptional, negative, and current events, which is a general definition of current news. But, if you follow this definition to produce your news, they will not be authentic or convey real helpful information.
Shocking, scandalous things can be viral, but these types of sensational news should not be your priority.
If you prioritize only exceptional things, your content will become misleading.
Current news is full of recency bias. The present most recent things, without much in-depth and background information. But every recent event has a root in something old and slow systematic change. In your news content, you should present the actual root cause as much as possible to make the content more authoritative. It will earn you good links and build your brand.
Your news should be foundational not sensational.
On publishing breaking news, you should not be in a hurry to publish it faster than your competitors. Instead, before publishing the content, ask yourself what new information your article will provide that is not found elsewhere.
According to recent AMA of Gary Illyes, Google webmaster trends analyst:
“RankBrain is a PR-sexy machine learning ranking component that uses historical search data to predict what would a user most likely click on for a previously unseen query. It is a really cool piece of engineering that saved our butts countless times whenever traditional algos were like, e.g. “Oh look a ‘not’ in the query string! Let’s ignore the hell out of it!”, but it’s generally just relying on (sometimes) months’ old data about what happened on the results page itself, not on the landing page. Dwell time, CTR, whatever Fishkin’s new theory is, those are generally made up crap. Search is much more simple than people think.”
This thread from a couple weeks ago caused quite a stir. Perhaps we distract ourselves too much from the “simplicity” of what is actually search?
Ps — what are your thoughts on RankBrain and UX? Leave a comment below!
Muradul Islam is a Business Analyst at WeDevs. He can be found on Twitter @muradt20.