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SearchDay | Landing Page Optimization Pitfalls
Today's search engine marketing news and opinion: Landing Page Optimization Pitfall -- Not Collecting Enough Data; Managing Your Global Search Program; Google Investigating Widespread…
Digg Goes Nofollow to Reduce Spam
Social bookmarking site Digg is incorporating the Nofollow tag to a bunch of links in order to reduce spam. Links on user profiles, comments…
Colleges and Universities Suck at SEO According to Wordstream Study
Whenever I get the whim to consider going back to school, I, of course, turn to search. I’m often completely appalled by the quality…
Google News Launches Four Arabic Editions
Google News is now available in Arabic for four countries: Egypt, Lebanon, Saudi Arabia, and the United Arab Emirates. The editions are just like…
Google Cash Scam Artists vs. White Knight SEO Campaign
During SES San Jose 2009, I heard about plans to launch a White Knight SEO campaign to fight the legion of Google Cash Scam…
WikiAnswers Holds Virtual Amazing Race-Type Competition
If you’re a fan of the hit reality show Amazing Race, you’ll now have your chance to play a similar competition – in virtual…
Richard Jalichandra, CEO of Technorati, and the Power of Social Media
As I mentioned earlier today, lots of sessions at SES San Jose 2009 and the Social Media & Video Strategies Forum focused on the…
Managing Your Global Search Program
Unfortunately, there is no one-size-fits-all organizational or operational model for managing a global search marketing program. But there are some rules of thumb used…
Landing Page Optimization Pitfall — Not Collecting Enough Data
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small…
Bing Serves Up Most Successful Canadian Searches
Last month, Hitwise shared data showing the paltry number of Canadian searches deemed successful. Far too many Canadians have to refine searches in order…