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PPC Integration: Integrating PPC with Offline Marketing, Part 3
Make the most of those offline marketing dollars by including PPC in your marketing mix. You may not be able to match your offline…
Getting People to Talk About Your Company
Build brand awareness and credible links by getting people to talk about your company. People link to companies they are familiar with and trust.
Google Adds Forum Deep Links to Search Results
Google is adding forum topics as deep links for some search results. These can occur for your traditional message boards or even answers sites.…
SearchDay | The Myth of Perfect Conversion
Today's search engine marketing news and opinion: The Myth of Perfect Conversion; Less Common Problems of International SEO; Another Ex-Googler Heads to AOL; and…
Google Merchant Center Replaces Google Base for Products
Google has introduced the Google Merchant Center, designed to replace Google Base for submitting products to the search engine. Google says that Merchant Center…
Feedburner Goes All Permanent on Their URL Redirects
If you’ve ever clicked on a link in your RSS reader and that link is associated with a site that uses Feedburner, you’ve probably…
Microsoft Execs Get Pay Cuts; No One Feels Sorry for Them
Microsoft has filed a document with the SEC showing that top executives at the software giant have received pay cuts. Basically, some millionaires are…
Warner Music Returns to YouTube
Last December, Warner Music decided not to renew its contract with YouTube. They wanted more money from the advertising coming in to YouTube as…
Bryan Eisenberg Shares 69 Free (or Low Cost) Tools to Improve Your Website
Bryan Eisenberg, the co-author of the bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”, has a new…
The Myth of Perfect Conversion
Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent…