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10 Ways to Improve Your Link Building Efforts
To enhance your current link building strategy, use these 10 tips for choosing partners, optimizing communication, calculating effectiveness, and delivering valuable content.
France Rejects Google’s ‘Right to Be Forgotten’ Appeal
Having appealed France's "right to be forgotten" ruling, Google was rejected on the grounds that the company only delinked regionally, rather than across all…
Gaming Google in 2015
Is gaming Google a suitable exercise to effectively engage with SEO and optimize a website's search ranking results? Here's why this strategy still has…
Why Keywords Can Still Drive Architecture and Content
These observations highlight the value of keywords in SEO. Use these strategic insights to effectively implement targetable phrases that impact consumers'search results.
Repeated Spammers to Get Harsher Penalties From Google
Though Google hasn't explicitly said how repeated spam violators will be punished, the company said multiple violations "may make a successful reconsideration process more…
Alphabet Creates More Localization Opportunities, Says Forrester
A new Forrester report discusses how restructuring under Alphabet could help Google fix its issues in Europe an China, as well as leverage local…
5 Ways Video Interviews Attract Authority Links
Video interviews with industry authorities are an effective way to encourage more linking and sharing for your site. Consider this strategy for creating content…
6 Essential Research Studies That Marketers Shouldn’t Miss
This analysis of data from six research studies represents the current scope of the digital marketing industry. Use these insights to build effective and…
Google Phases Out Google+ Even Further – Or Does It?
Google has just dropped Google+ links and reviews from search results. Is Google+ really on its way out, or is the search giant slowly…
Inside the Mind of the Small Business Owner
Due to the accessibility of digital marketing resources, many small business owners become self taught online marketers. This explains the advantages of taking a…
Digital PR on Steroids: How to Guarantee Campaign Success
Building brand awareness with long-term value in organic search requires a strong digital PR campaign. Use these tips to create and execute a successful…
Google Found Guilty of Stifling Russian Competition
Per an anti-trust complaint filed by Yandex, Google has been found guilty of preloading Android devices with its own apps and banning others. What…
5 AdWords Filters to Make Your Job Easier
Improve the execution of PPC marketing campaigns by taking advantage of the many filtering features in Google AdWords. Here are five fundamental filters that…
Increasing App Visibility with Google Play and New Ad Opportunities
In response to mobile consumers' propensity for app use over Internet browsers, advertising innovations such as search apps on Google Play carve out the…
SMBs Don’t Prioritize SEO
According to new research from the Small Business Authority, only 17 percent of small business owners invest in SEO. This is often due to…
Scaling Link-Building: Sustainable Practices for Enterprise Clients
How does one effectively scale link-building campaigns that earn quality results? These are suggestions for executing sustainable practices that your clients will appreciate.
Guest Posting in 2015: What’s It All About?
Since Matt Cutts declared it dead for SEO, what are the benefits of guest blogging for writers and publisher?
Could Siri-Enabled Apple TV Reduce ‘Second Screen’ Viewing?
That probably won't happen, according to industry experts. However, integrating Siri into TV will probably result in Apple fine-tuning its voice recognition and improving…
How To Find Historical Google Search Query Data in 8 Clicks
Optimize SEO strategy with this eight-click solution for integrating Google Analytics with GSC Search Query Data. Also this can help to elude the 90-day…
How Google Personalizes Your Search Results
Using a patent for personalization, this post evaluates how Google is able to tailor search results to a user's personal taste and explains how…