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Social listening 101: Six crucial keywords to track
An overview of crucial keywords for social listening, how to monitor them, and how to filter out the noise to focus on the information…
Robots.txt best practice guide + examples
The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. Here's what it is, examples, how to's, and…
How to increase conversions: Ideas, tools, examples
Digital marketers are often more concerned with attracting traffic to a site than boosting on-site conversions. 8 ways to increase ecommerce conversions.
Eight tools you need for backlink generation
According to a study by Backlinko, the number of domains linking to a webpage “correlated with rankings more than any other factor”.
How I got 80% open rate in my email outreach campaign
When it comes to email outreach campaigns, 80% open rates may sound like a pipedream. Here are the five components to get you there.
Why bother with user experience: UX tips for SEO experts and business owners
The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation, snippets, content,…
Five proven content formats to maximize link acquisition with digital PR
14 stellar examples of distinctly link-worthy digital PR campaigns, broken into five specific categories of content formats.
Four visual design cues ecommerce marketers should use in 2019
80 percent of marketers use visual assets in their content marketing. Practical examples on how to create visually appealing design cues for audiences.
How to find a PPC management solution for your business
Notes from personal research looking into PPC management solutions, both agencies and softwares, for our company. From demos, audits, and consultations.
Backlinks vs social shares: How to make your content rank for different SEO metrics
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice…