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How to deal with content that competes for the same search terms
Unfortunately it's common for top-of-the-funnel, broad terms to be a keyword of focus for multiple pages on your site whether you’re a startup or…
Everything you need to know about the disavow file
Let’s get right back to basics and explore what the disavow file is, why it exists, and how and when to use it.
SEM stats: 20+ of the most interesting from this week
Welcome to our weekly round-up of statistics from the world of search and slightly beyond.
Automating landing page creation is a really bad idea
Few sites would automatically generate content or use an automated tool to build backlinks, so why is it considered fine to dynamically generate doorway…
How social signals really affect your search rankings
If harnessed properly, engagements and activities on social media really can have an effect on your site’s overall ranking, but maybe not in the…
What is semantic search and why does it matter?
A way to deliver highly accurate and relevant answers to all of your questions, or simply a way to keep a user on Google?
Mobile and desktop SEO: is there really a difference?
While many of the foundational elements of mobile SEO are identical to desktop SEO, there are a number of techniques that are required to…
How do I get a search box to appear in my site’s search results?
I've now realised there's something else missing from my site’s search results… my very own search box within the sitelinks.
How to use PPC in a PR crisis
When it comes to online reputation management (ORM) there's no doubt the strong role PPC can play if you need something quick to address…
Using Kickstarter for SEO: a case study
Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google real estate,…
Google’s AMP project: what will be the impact on publishers?
Last Wednesday, Google announced the rollout of Accelerated Mobile Pages (AMP), a new project that will have long-lasting consequences for content publishers and search…
SEM stats: 10+ of the best from this week
Full disclosure: this may not be as ‘weekly’ as the headline suggests, nor will I be able to promise as many as 10 stats…
Five reasons why visitors will abandon your website
As clickbait becomes a common marketing tactic, some extremely frustrating user experiences are being used to convince visitors to stay on a website or…
How do I get sitelinks to appear in my site’s search results?
The first thing I had to figure out when asking this question was, what the heck do you actually call the links that appear…
How beacons and mobile wallets can improve customer experience
Here are some suggestions when considering the deployment of beacons in your stores.
Seven common uncertainties in PR and how to overcome them
SEOs really have to understand online PR to be truly effective at link building. But PR is a whole different discipline...
How to get the most out of Yahoo Gemini
Here's why search marketers that are currently refining campaign strategies in anticipation of the upcoming holiday shopping season should consider using Yahoo's Gemini platform.
Do you have to come first in search anymore?
What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you…
Google Shopping: three updates to be familiar with this holiday season
In anticipation of the holidays, Google has made several enhancements to Shopping Campaigns and Product Listing Ads (PLA) to help streamline the experience.
How to find linkable assets on large enterprise sites
Today I’m going to cover an important portion of the research phase: how to efficiently find linkable assets on any site, even large sites…