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SEO vs. PPC Debate — Which Do You Prefer?
There's a growing divide between online marketers who enjoy organic search and those who prefer paid search. What do your preferences say about you?
WHERE Launches Local/Mobile Ad Network
A top mobile service harnesses its strengths to compete in the mobile ad space. WHERE is a mobile application (both downloadable and mobile web)…
Outsell forecasts that online spending will overtake print in 2010
According to Outsell, spending on online advertising and marketing will overtake print in 2010 for the first time. The research and advisory firm’s annual…
8 Google Updates from the Past 8 Days
Catching up on a week of new stuff from the GOOG. Google and DISH Network may be teaming up for a TV search. AdWords…
Web Analytics Association Names Mike Levin as Executive Director
Previously the executive director of the Oracle Applications Users Group (OAUG), Mike Levin has been tapped in the same role – but this time…
Allison Schwam is Skiing Her Way to Search Success
Prepare to be green with envy. I’m entirely jealous of Allison Schwam. She’s the Senior Search Analyst at Backcountry, an outdoor sporting goods operation.…
New MSN Homepage Begins Rolling Out Today
It will take a few weeks. We got a glimpse of what the new homepage would be like in November and now the time…
Don’t Over Optimize Your Site
SEO is a best practices game. Understanding how not to over optimize is an important part of the mix.
173 million U.S. Internet users watched 32.4 billion videos in January
According to comScore Video Metrix, nearly 173 million U.S. Internet users watched 32.4 billion videos in January 2010. Do the math and you’ll discover…
Razorfish Improves Efficiencies by 50% with Marin Search Marketer
Saving time on bidding and reporting reaps big rewards for the digital agency and software provider. As an interactive marketing agency with clients such…