Latest stories
27,184 articles, newest first.
Introducing a new real-time marketing metric: ‘EvE’ (effort vs engagement)
Does the world really need another metric to measure performance? Unfortunately, I think we do, as one of the biggest issues in marketing is…
Does native advertising really work?
I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying to dispel…
Competition time: win tickets to Connect, our two day search event
Search Engine Watch has launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at the Ritz-Carlton Key…
What do you need to know about ‘responsive content marketing’?
Content itself will soon be responsive . Text will actually change depending upon the device. Content will adjust automatically just as a responsive website…
Why companies create content – Part one: to create and change perception
There's a lot written about how to plan, publish and promote content, but much less on the reasons for doing so in the first…
Google integrates Panda into the core ranking algorithm
Google has made Panda part of its core ranking algorithm, meaning that it will be paying more attention to site quality signals than ever…
US display ad spend will overtake search ad spend in 2016… wait, what?
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad spending in…
Should you be paying more attention to DuckDuckGo?
I took a look at some of our own client’s data points to see how this search engine was performing and provide my own…
International domain structures and SEO: what works best?
Businesses with multiple sites across different countries have a number of decisions to make on how they structure their various sites.
Three off-the-beaten-path ideas that PPC pros should think about in 2016
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey – even though they’re a…
Q&A: Avinash Kaushik – a Connect sneak preview
We are honoured to welcome Avinash to speak at our brand new search event Connect, taking place on the 4-5 February 2016 at the…
The importance of relatability in social media marketing
Do you own a small business? If so, you’ve likely been told by a marketer, a customer or even a relative that you need…
The power of evergreen content for SEO
In this post I'll explain what evergreen content is, look at some examples and stats from Search Engine Watch, and demonstrate how the creation…
What do you need to know about Voice Search?
In the last six years of owning a smartphone and all of its intrinsic technical bells and whistles, I have used its voice recognition…
Twitter’s mooted 10,000 character tweet limit reflects its personality crisis
The short story is that Twitter is likely to roll out longer tweets by the end of Q1, that there will be a ‘read…
Why do brands pay lip service to social media?
I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that…
Four simple paid search resolutions for 2016
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four easy resolutions…
Eight quick and easy user interaction hacks to boost your SEO performance
User experience is increasingly important, and your site must continue to engage and satisfy the user, in order to make their online journey as…
Three simple resolutions on how to do better SEO in 2016
If all of your New Year’s resolutions seem a little too ambitious, at least resolve to take your digital marketing at least one step…
Happy Holidays! See you in January
As Search Engine Watch sets its out of office reply to ‘can’t talk, too busy crying because nobody bought me Poe Dameron’s X-Wing’ all…