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11 biggest SEO trends and events of 2015
To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the biggest events…
Intelligent content creation in 2016: engagement and experiences
There has been a shift away from creating content for contents’ sake and a much greater emphasis on the value of creating content with…
SEW’s 10 most popular articles of 2015
Yesterday we brought you the 10 most popular articles by Search Engine Watch's guest writers, now it's time to list those produced by our…
10 of the most popular SEW guest articles from 2015
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015.
Comparison sites dominate UK online financial services market
Price comparison websites still dominate the UK search rankings for financial products, though more 'traditional' brands are beginning to fight back.
Dedicated thank you pages are no longer optional for PPC
Are there technically ways to get around having a dedicated Thank You page on your site? Sure, it's come time to quit taking short…
Three ways we failed at B2B PPC in 2015
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than B2C.
Is Penguin 4.0 coming in March 2016?
In early December, Google announced “With the holidays upon us, it looks like the penguins won’t march until next year.” I’ll be the first…
How US consumers are researching holiday gift ideas in 2015
With Google estimating that 30% of all online purchases now happen on mobile phones, this holiday season will see retailers fighting for shoppers’ attention…
How the UK’s top retailers are using social this Christmas
Christmas is a time for sharing - at least that’s what the social media teams of some of the country’s biggest retailers want you…
How hacking hurts your website’s ranking in search results
It’s not enough to create a great website and leave it set. A healthy website requires ongoing maintenance. A major part of this is…
Customer journey from search to checkout – Star Wars: The Force Awakens tickets
In which we take a look at the experience of searching for a product, looking at a brand's paid search ad for the item…
How healthy is your location data?
I doubt that many brands spend much time thinking about data health. It's not the sexiest topic in our industry, and its importance is…
Six things I learned launching a MarTech startup
In February 2015, two co-founders and I launched Phrasee – a subject line optimisation company – and little did we know we were embarking…
App interstitial ads: what Google’s crackdown means to you
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead…
Why you shouldn’t forget to update your Universal Analytics tracking codes
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated tracking codes…
Click-through rate (CTR) might beat PageRank for Google’s top search results
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can…
26 content amplification triggers to help increase engagement
There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the…
Spotlight: DuckDuckGo’s Gabriel Weinberg
DuckDuckGo doesn't collect user data, which appeals to people as ad blockers grow. But the search engine's founder knows it'll take more than privacy…
How links could be online marketing’s most important KPI in 2016
I have noticed an increasing trend during the second half of 2015, the recognized importance of links within online marketing by those outside SEO.