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An absolute beginner’s guide to setting up Google Analytics for your website
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. Our beginner’s guide to…
Which UK sites lost Google visibility in 2015?
We recently looked at the UK sites which made the biggest SEO gains in 2015, and now it’s time to look at the ‘losers’. …
How to prove your mobile site or app will deliver ROI
This article was originally published on our sister site ClickZ, but it’s so helpful we thought we’d share it here too. No mobile project…
Is Google manipulating autocomplete results for UK political parties?
What do the autocomplete results for the UK’s political parties tell us about the the corporate and political world, and how are they corrupting…
12 fascinating SEM related stats from January 2016
As it's now February, let's take a look back at January's most interesting online stats that will perhaps point you in the right direction…
Content marketing: understanding its role, value and ROI
Over the past few years, content marketing has gone from being an accessory advertising tactic to a focal point of modern marketing.
10 reasons why you should definitely come to Connect
Please excuse the rather self-serving article, but we are running a new search event called Connect on 4th & 5th February that we’re very…
Are SEOs focusing on the wrong target?
We spend countless hours examining keywords, traffic volumes, recommended bids, but really what it comes down to is value to the user.
What you need to know about Yahoo Product Ads
Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo…
14 most important SEO tasks in order of priority
SEO can be overwhelming. Between local considerations, the right content in the right places, and various other on-page and off-page factors, it’s tough to…
Announcing the winners of our Connect contest!
Last week we ran a contest on Twitter and Facebook in order to giveaway a bunch of free tickets to our new search event…
The 17 things Twitter should do to transform its fortunes
Twitter has been having a hard time of it in the past year or so, with various product missteps, plodding user growth and underwhelming…
How hub pages and internal links are paying off for Mail Online
Combining hub pages for key topics and keywords with a well-planned internal linking can be a very effective SEO strategy.
How to use Facebook’s new Audience Optimization Targeting
Let's check out the new Audience Optimization Tool and see how – and if – it can help get my superbly crafted social media…
The hidden social media dangers for all businesses
Everyone is telling you to use social media – but who’s telling you to be careful?
SEO basics: 22 essentials you need for optimizing your site
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in…
Google shows personal data within search results, tests ‘recent purchases’ feature
Earlier today, while signed in to Gmail, I stumbled upon what appears to be a new test from Google. Some say it’s a little…
How to plan and create evergreen content
Last week I looked at the potential of evergreen content for SEO purposes. This time I'll look at how to plan and create content,…
Which UK domains gained the highest increase in Google visibility?
In a topsy-turvy year for SEM that saw ‘mobilegeddon’, the rise of machine learning, a shift towards the user experience and the dominance of…
Google doubles down on Product Listings Ads with expandable mega layout
Our eagle-eyed friends over at ChannelAdviser spotted a test that Google is conducting, which allows the user to expand the PLAs shown for any…