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PPC

7 Golden Rules for Paid Search Copy

Using these seven tips will help get your PPC ads some real attention and get the right kind of clicks.

By Kevin Gibbons · 28 Jul 2010

SEO

News Picks: Ask.com, historious, Disney & Playdom, @Earlybird & Jet Blue… and more

An overview of some of today’s ad/tech news. Search & Social Ask.com is both going back to its original Q&A format as well as…

By Liva Judic · 28 Jul 2010

SEO

Defining Search Engine Optimization in 2010

Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who…

By Gareth Owen · 28 Jul 2010

Local

Localizing Websites: Why it Pays to Target Countries and Not Languages

For your foreign language sites to be effective, they absolutely have to be localized for individual countries. Here's why.

By Christian Arno · 28 Jul 2010

SEO

Yahoo Japan Picks Google Search Over Bing

Yahoo Japan — an independent entity from Yahoo — has decided to forgo the Bing transition and will be using Google search results, Reuters…

By Frank Watson · 27 Jul 2010

Events

SES Chicago 2010 – Speaking Submissions Now Being Accepted

The SES Program Team is now accepting speaking proposals for SES Chicago. Please remember to fill the form out completely, including a description of…

By Ses Staff · 27 Jul 2010

Video

United States Copyright Office Declares YouTube Remixes Are Legal

Most reporters are focused on the United States Copyright Office declaration that it is it legal to unlock or ‘jailbreak’ a mobile device from…

By Greg Jarboe · 27 Jul 2010

SEO

Google’s Search-Related Music Store Slated For Holiday Season [Report]

The rumor is growing fast. Now the New York Post has it that Google could launch its search-related music store as early as this…

By Liva Judic · 27 Jul 2010

Industry

Playing Brand DE-FENSE With Search Reputation Management

Search reputation management isn't easy work. Here's how B2B brands and organizations can protect their first impressions in the SERPs.

By Ryan Deshazer · 27 Jul 2010

SEO

Ad Industry To Facelift Reputation With Institute For Advertising Ethics

The advertising industry is launching its own PR campaign by way of setting up an Institute for Advertising Ethics. The sector has always had…

By Liva Judic · 27 Jul 2010