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Social Media + Search Marketing = B2B Marketing Success
B2B marketers are increasingly using social and search together. Here's how to quantify those efforts and how the two will become even more closely…
A Bing State of Mind: Jay-Z Teams with Bing & Facebook to Promote Book
Bing is in the midst of another marketing blitz. Sunday during NFL games, Bing’s commercials were hard to miss, as the search engine tried…
Wag the Dog: The Tail of Bid Management
Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of…
5 Website Changes That Will Hurt Your SEO
Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois…
Yahoo Copies Facebook Strategy with Y Connect
Yahoo is planning a feature called Y Connect, in the hopes of driving and tracking traffic and to make more money from advertising, The…
Google Renames Suggest ‘Google Autocomplete’
Over the weekend, Google announced the renaming of Google Suggest to “Google Autocomplete.” Google said that “‘Autocomplete’ fit better with the new [Google Instant]…
Google: Login, Make a Profile, Get a ‘Happy Birthday’ Doodle
Google CEO Eric Schmidt makes no secret that he wants “people to be more logged into Google.” In the hopes of giving people a…
YouTube Leanback Adds Advertising for Google TV Launch
YouTube Leanback, which lets you watch a playlist of selected videos without interruption in HD and full screen, is out of beta. And Google…
Social Intelligence for Facebook Marketing
How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising.
View This: The Second Life Tinfoil Hat Theory, Part 2
More speculation over Linden Lab's plan for Second Life.