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Video

Will It Blend? – Old Spice

Speaking of online video, check out the latest video from Will It Blend? It was uploaded today to Blendtec’s Channel on YouTube. Marketers will…

By Greg Jarboe · 12 Oct 2010

Social

YouTube Still Top Online Video Site, but Battle for #2 Gets Intense

The comScore Video Metrix service today reported that 175 million U.S. Internet users watched online video content in September for an average of 14.4…

By Greg Jarboe · 12 Oct 2010

SEO

Paid Search Reports: Google Profits at Bing/Yahoo’s Expense

Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient Frontier and…

By Danny Goodwin · 12 Oct 2010

SEO

“Ridiculously Easy” Link Building with New Ontolo Tool: A Q&A with Garrett French

Ontolo launches V2 of its Link Building Toolset today, making it “ridiculously easy” for SEOs to find and evaluate backlink prospects. SEW expert Garrett…

By Danny Goodwin · 12 Oct 2010

Social

How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's…

By Garry Przyklenk · 12 Oct 2010

PPC

3 adCenter Optimization Tips

It has finally happened. At least a portion of your Yahoo paid search traffic is now running through Microsoft's adCenter platform. Here's how to…

By Jeremy Hull · 12 Oct 2010

Analytics

Testing Is a Waste of Time

Display advertising is the most difficult ad format to test, especially with A/B testing. Here's a quicker, cheaper solution to increasing ROI.

By Adam Goldberg · 12 Oct 2010

Video

If a Picture is Worth a Thousand Words, Then Is a Video Worth a Million?

The YouTube Blog has two guest bloggers today: Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. According to them,…

By Greg Jarboe · 11 Oct 2010

Industry

Yahoo News: Bartz Fears Facebook; Groupon Rumor; BOSS Paid Service

Lately, you need a chart to keep track of the talent Yahoo has lost under Carol Bartz’s watch. Luckily, paidContent provides just that. It…

By Danny Goodwin · 11 Oct 2010

SEO

Universal Search: Not All Blends are Created Equal

Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and…

By Eli Goodman · 11 Oct 2010