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Meet Google’s new VP of Search
Earlier this month the world of search learned of Marissa Mayer‘s move inside Google from the VP of search to the head of Google’s…
Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada
Today Yahoo! and Microsoft announced that they have completed a major search alliance milestone in both the U.S. and Canada. Starting today, Microsoft Advertising…
Small Business Search Advertising Spend Growth Slows in Q3; Bing Share Rises [Report]
Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009, according to Webvisible.…
3 Holiday PPC Tips for Black Friday (And Beyond)
Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you…
Hacking AdWords – Who Said Black Hat Was Just Organic?
Drugs. Viagra. Online casinos. Yes, even AdWords isn't impervious to black hat techniques.
Google Launches New Ad Format for Local Businesses
Local businesses in San Francisco, Houston, and Chicago, can now access Google Boost, a beta AdWords program that auto-generates search ads to appear in…
Google Instant Arriving on Android Devices
Owners of select Android devices, including Droid, Droid X, and Incredible, are reporting the arrival of Google Instant (beta). A poster in the Droid…
Class Action Suit Targets Google for Revealing Users Search Queries
A federal lawsuit filed in California alleges that Google illegally shared the search queries of its users with third parties. The class action seeks…
How to Value Links?
Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a…
Incorporating Geo-Targeting into Your Link Building
Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few…