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Analytics

3 Ways to Analyze Your Competition

Competitive intelligence is a highly underestimated aspect of web analytics reporting. Without it, your company's stakeholders won't know whether trends reported are good, bad,…

By Garry Przyklenk · 09 Nov 2010

Analytics

Connecting Rings and Bricks to Clicks (Connecting Online to Offline)

Want to increase the value of your advertising today? Implement a system that ties your online ad spend to your offline conversions using these…

By Adam Goldberg · 09 Nov 2010

Industry

Google Unveils Instant Previews: Visual Search Results

Google today announced a new feature called Instant Previews that allows searchers to fully preview a website within Google’s search results before visiting it…

By Danny Goodwin · 09 Nov 2010

SEO

Android Gingerbread Arriving This Week?

Technology site V3.co.uk reports that this week Google could be releasing Gingerbread, the lastest version of it’s Android mobile operating system software, following a…

By Jonathan Allen · 08 Nov 2010

SEO

Diversifying Your SEO

Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth.

By Josh Mccoy · 08 Nov 2010

Social

Claim Your Twitter Place – Coming Soon for Businesses?

Businesses may soon be able to claim their location on Twitter Places. If (or when) the service goes live, it will provide a permanent…

By Danny Goodwin · 08 Nov 2010

Social

Social Syncing: Cross Platform Marketing

Cross promotion on social networking sites doesn't have to be difficult. Develop a plan, leverage your audience, use tools, don't be afraid to switch…

By Kaila Strong · 08 Nov 2010

Industry

What Role Should the Government Play in Our (Searching) Lives?

An analysis of three years of queries reveals that search plays an important role in providing citizens with government-related information they need for their…

By Eli Goodman · 07 Nov 2010

SEO

Rutgers Mini MBA Program Offers Accelerated Social Media Marketing Course

The Rutgers Mini MBA Program is offering an accelerated Social Media Marketing Course from December 6 through 10, 2010, on the Piscataway campus. Heidi…

By Greg Jarboe · 07 Nov 2010

Social

The Second Life Tinfoil Hat Theory Part 5: A Skylight Suddenly Appears (But Search is Still Broken.)

Why has Linden Lab developed a browser based viewer for Second Life?

By Avril Korman · 07 Nov 2010