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The Abridged Version: Independent Report On Google’s Click Fraud Detection Practices
Last Friday, an independent report on how Google deals with click fraud was published as part of the ongoing Lane’s Gifts v. Google…
Detailed Look into the Google AdWords Landing Page Algo
The Google AdWords landing page algo changes this month have resulted in many advertisers sitting up and thinking about quality issues beyond their ad…
Real-Time Traffic From Google Maps Mobile
Google Maps has rolled out a new mobile version offering real-time traffic information in 30 US cities. The service also offers directions designed for…
Yahoo Invests In Social Search Research
Reuters reports Yahoo hired Dr. Raghu Ramakrishnan as vice president and Yahoo research fellow. Dr. Ramakrishnan is a well-respected database expert who has joined…
Librarians And Google: Tips Of The Trade
Google attended the ALA Conference in New Orleans and produced a video entitled Tips of the Trade together with some additional text only tips…
Yahoo & Symantec To Offer “New Security Offerings”
News.com reports that Symantec and Yahoo will be announcing a “new security offering” sometime today. News.com says this partnership will “improve online security for…
SuperPages Buys Inceptor
As reported in ClickZ today, SuperPages, which is itself up for sale, has acquired SEM firm Inceptor for an undisclosed amount. Verizon has been…
Daily SearchCast, July 21, 2006: Google’s Great Second Quarter Results; MSN Revenue Down; RSS Feeds For Ask Smart Answers And Google Base Results & More!
Friday’s search podcast covers Google’s great second quarter results; MSN’s revenues decline; Windows Live Local deserving a second look; RSS feeds for Ask Smart…
Analyzing the Google AdWords Landing Page Algorithm
Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases…
Search Headlines & Links: July 24, 2006
Below, a recap of stories posted from June 21st through today to the Search Engine Watch Blog, along with other items we’ve spotted but…
Become.com Launches Search Zoom Filtering Feature
No longer do you have to weed through hundreds or thousands of search results to find a discussion forum or product specs for Aston…
Google Versus Yahoo: Consistency Or Wow In Product Development?
An article over at the New York Times ‘In the race with Google, it’s consistency vs ‘wow” discusses the differing approaches of Google and…
Only 11 Percent Of Searchers Use One Word Queries
OneStat.com published a report detailing that only 11.4 percent of searchers use one-word queries, two-word queries 28.9% leads the bunch, followed by three-word queries…
Google Base Becomes More eBay Like With Rich Text Feature
The Google Base blog announced Friday that Google Base’s editor now has the ability to add rich text. Next time you log into Google…
Judge Hears Objections To Google’s Click Fraud Settlement
The Associated Press reports that now that the independent report is out, a judge will consider the fifty-plus objections to the Lane’s Gifts v.…
SEOMoz Spills The Beans On Pricing An SEO Campaign
Rand posted a blog entry named How to Price an SEO Campaign. He actually broke down his pricing methodology for everyone to see. I…
Google Test Expandable “More” Link
Philipp Lenssen reports Google is testing an expandable box that opens with options, when you click on the “more” link from the Google.com home…
Tracking Packages Via MSN Search
The MSN Search weblog has now announced that it is possible to use the system for tracking packages, or more specifically, packages from FedEx,…
GoDaddy Launches Private Label Domain Park Program
GoDaddy has long placed ads on registered domains that customers have parked at GoDaddy. Now, GoDaddy is allowing webmasters to sign up for a…
Highlights from the SEW Blog: July 24, 2006
Featured posts from the Search Engine Watch blog.