Digital Marketing.
How marketers can start using AI for stronger results
AI is no longer the “future of marketing”. It is very much the here and now, and outlined below are a few ways how you can start using…
The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities…
A comprehensive guide on using Google Trends for keyword research
Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant,…
Five ways to use machine learning in digital marketing
Intelligent machine learning applications can be used to increase the outcomes of digital marketing implementations.
Five tips to maximize profits as an affiliate marketer
Affiliate marketing is becoming tougher than ever - even seasoned marketing experts are hopping on the affiliate train. How will you come…
Leveraging customer data and AI to drive ecommerce growth in 2021
Qubit’s Chief Revenue Officer Tracey Ryan O’Connor discusses pandemic-related ecommerce growth and the takeaways brands should consider this year
Five ways to use VPN in digital marketing
Virtual private networks (VPN) ensure a private and secure connection, but marketers can also benefit from utilizing their worldwide server infrastructure
Eight simple steps to write epic product descriptions that boost conversions
A well-written product description plays a major role in moving customers through your sales funnel. We have broken down techniques to write…
Four marketing strategies to increase app store downloads and engagement
Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing…
B2B lead generation using Instagram Stories: Six tips with examples
Instagram Stories can be a great platform to generate more B2B leads. Read on to learn how you can use it to…
2021 Search marketing: The year of automation
Today's SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay…
2021 Digital marketing predictions for small businesses
Sendinblue's CEO, Steffen Schebesta highlights five digital marketing trends for small businesses in 2021.
Four expert digital marketing strategies to convert bottom-funnel prospects
The bottom of the funnel is all about the nudge, where creativity matters more than the intensity. CEO of Over The Top…
Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena's VP of Marketing highlights five must-knows for…
SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus…
How brands should meet customers in their new (virtual) reality
Brands are increasingly providing online shoppers with great virtual interactions. Here's how to create compelling marketing around these evolved websites.
Six ways to steer marketing in the post-pandemic world
The COVID-19 pandemic changed the way consumers behave. Six strategic tips to help you market in the nearly post-pandemic world.
What affiliate marketers have missed about Google Analytics
This article details the benefits and limitations of GA for affiliate marketers. It then discusses how to use various tools with GA…
Five email marketing predictions: Continuing trends and new opportunities
Email marketing 2021 and how 2020 impacted the Industry’s most valuable channels. Validity's VP of Customer Engagement shares email marketing predictions.
Eight ways to align your customer acquisition strategy in 2021
Customer acquisition has drastically changed due to the COVID-19 pandemic. How will businesses survive in future uncertain times? Here are eight tips…
Five strategies to promote your business using LinkedIn Stories
How to promote your business using LinkedIn stories.
What a chaotic digital media landscape means for advertisers as 2020 ends
Media buying has recently become more strategically important. The chaos of 2020 won’t change that, but it could create new pressures.
Social media analytics 101: The data that matters most
What stats should be analyzed first? What metrics to choose? How to analyze the collected data? This article covers social media analytics…
Need to step up your social media marketing? Follow this recipe
Boosting your social media advertising means capturing the right audiences at the right times. 3 essential ingredients for better sponsored post engagement.
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