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Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,465 articles
Latest in Analytics

Microsoft 1995: Search Isn’t A Business!

Another early search history lesson from one of Excite’s founders, Joe Kraus, about when Microsoft considered buying his company. "I remember Nathan Myhrvold nearly yelling that search was…

By Danny Sullivan · 30 Sep 2004

Analytics

Search Fuels Music Retailer Traffic

Why would Yahoo buy Musicmatch? Why might Google be looking at music search? Hitwise found 30 percent of those who went to…

By Danny Sullivan · 24 Sep 2004

Analytics

Search History: Excite & Bluffing For Netscape Net Search

There was a time when I used to track who had what position on the Netscape Net Search page. If a service…

By Danny Sullivan · 23 Sep 2004

Analytics

NetRatings Provides Vertical Search Breakdown

NetRatings has come out with a new "MegaView Search" service designed to let the ratings company better report search behavior. As part…

By Danny Sullivan · 20 Sep 2004

Analytics

Search Milestones For August 2004 Posted

Time for my regular monthly roundup of notable news and announcements from the web search world. you’ll find it in today’s SearchDay:…

By rumo · 01 Sep 2004

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