SEO.
Matt Cutts Advises When to nofollow Widgets, Infographics
If you're creating infographics, or other pieces of embeddable code for things such as widgets, counters, and badges, how should you link those things for best SEO practices…
Small Business SEO Tactics: Risk vs. Security
SEO is currently in a "flight to quality". This is what most columnists and bloggers mean by the "new" SEO. Sure, it's…
A Brief History of Google Search, as Demonstrated by Stephen Colbert
As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids…
Google Webmaster Tools Adds Manual Actions Viewer to Show When Your Site is Penalized
For some time now, Google has been sending notifications to site owners about manual webspam actions. But now site owners can check…
Matt Cutts on How to Deal with Harmful Backlinks: Just Do a Disavow
Many webmaster fear low-quality links could hurt their Google traffic and rankings. So if webmasters are following the proper steps on bad…
12 Ways to Optimize Press Releases & Avoid Google Penalties
Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links…
Matt Cutts on Google’s International Spam-Fighting Efforts
Google engineers fight spam in 40 different languages throughout the world, according to Matt Cutts, but English search spam in the U.S.…
Google Panda, Penguin & Phantom: 3 Recovery Examples
Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three…
There is No ‘New SEO’ – Just a New Fad!
SEO is search engine optimization, period. Channels may come and go or rise and fall in popularity, but that doesn't change what…
How to Train a Link Builder From Scratch
Link building is hard work. But you can teach individuals with the right skills and work ethic to become an awesome link…
Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices
SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is…
Why is My Health Care Competitor Outranking Me?
One health care company has found itself being outranked – sometimes big time – by a competitor every time in every location.…
Link Building A-Z Guide – Definitions & Terms
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful…
Can Google Authorship Really Cause a Huge Traffic Drop? [Case Study]
One site owner claimed that adding Google authorship caused a drop in traffic and removing authorship triggered a Google retaliation in the…
What is ‘Pure Spam’? 10 Examples From Google
We all have our own definition of "pure spam", but what's more important is understanding what Google means by it. Here's a…
Google Doesn’t Care if it Ranks Your Site Properly
If you've been negatively impacted by an algorithmic update, it's easy to blame Google. Instead, try to figure out what your site…
Broken Link Building: How to Find Thousands of Broken Link Opportunities at a Time
Broken link building can play a valuable part in most people's link building strategies, but is an underused white hat strategy. Here's…
The Ultimate Platform Migration and Redirection Plan for SEO
If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know…
Hiring an SEO Agency: The Ultimate Client-Agency Relationship Guide
Considering hiring an agency for some or all of your SEO efforts? Here are some best practices on how to select the…
How the Semantic Web Changes Everything for Search
The semantic web will present numerous challenges for search marketers, but by acting now you can soften the impact and actually take…
Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in…
3 SEO Methods to Repurpose Great Content
By reposting off-site publications on your website using either of those three methods, you are able to repurpose awesome articles and put…
Limited Edition Link Building Strategy
Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren't very lucrative…
How Does Google Treat Hidden Text That’s Only Temporarily Hidden?
Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as…
Does Duplicate Content From Terms & Conditions Affect Google Rankings?
Webmasters have long been told to never create duplicate content. But what about necessary duplicate content, such as privacy policies and other…
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