SEO.
5 UX tips for better SEO results
Unlike content and links, RankBrain is influenced by behavior metrics that indicate that users actually find a site to be useful --…
How should PPC and SEO work together to gain visibility?
Although it sounds easy in principle, getting PPC and SEO to work together effectively is generally a key challenge. Here are some…
Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... +…
SEO for web designers: What you should know
Whether you're building a new site or revamping an existing one, these are the top SEO tips to keep in mind for…
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet…
7 common SEO mistakes most WordPress bloggers make
What not to do: WordPress mistakes that can negatively affect your blog's SEO.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Is hiding paid backlinks from Google actually possible?
Backlinks are a great way to boost your website's ranking. Paid backlinks are a great way to get caught right in the…
A cheat sheet to Google algorithm updates from 2011 to 2018
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This…
On-site SEO for international brands, do’s and don’ts
Do's and don't of how best to do SEO for your international sites. Everything from details of keyword search to implementing “hreflang”…