SEO.
Things that hurt your SEO rankings and how to fix them, part 2
Accessibility and indexation, broken links and bad redirects, not maximizing Google Search Console, and missing / poor meta tags can hurt SEO…
TechSEO Boost: Machine Learning for SEOs
Machine learning and how to use it for SEO: automated image optimization, transcribing podcasts into json strings, mass meta description writing, and…
How to move from keyword research to intent research
Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank…
Decoding SEO for business leaders: 5 tips to get stakeholders on board
As SEO professionals, it can be difficult to decode SEO for business leaders and get them on board with our strategies and…
Effective Amazon SEO: What to know when shifting ad budgets to Amazon
Amazon is proving to be a serious contender in the Google-dominated search space. Here's how to get started optimizing for Amazon SEO.
7 things that hurt your SEO rankings and how to fix them
SEO rankings are key to surviving the virtual world and staying relevant. Follow these steps to fix the 7 most common SEO…
Do your snippets make people click? Do’s and don’ts of metadata
You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs.
How to optimize your local business for voice search
Specific strategies for local businesses trying to understand the potential voice search will have on their bottom lines.
An updated look at Alpha-Beta in a world of close variants
Google updated their exact match close variants to include implied words, paraphrase words and same-intent keywords. How does this affect Alpha-Beta?
Pinterest on visual search: key takeaways
Notes from Michael Akkerman, Global Head of Pinterest Partners Program: discovery over search, audience engagement over size, time well-spent, communities.