SEO.
Google Penguin 2.1: Who Got Hit?
Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam,…
Sitemaps & SEO: An Introductory Guide
Sitemaps help ensure your site is fully indexed by feeding your content to search engines – be it a standard XML, or…
Matt Cutts: Google Penguin 2.1 is Going Live Today
Google Penguin 2.1 is launching today, according to Google's Distinguished Engineer Matt Cutts. The first update to the second-generation Penguin algorithm designed…
Link Building 101: Competitor Analysis
Competitor backlink analysis is great – you get the initial research into the industry done, it helps you understand the competition, and…
Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]
UK-based MathSight attempted to analyze Google's Penguin 2.0 algorithm update through a reverse engineering process. What that data suggested is that Penguin…
After ‘(Not Provided)’ & Hummingbird, Where is Google Taking Us Next?
Google unleashed a one-two punch of moving entirely to secure search and rolling out a brand new algorithm known as Hummingbird. Here's…
Matt Cutts: You Don’t Have to Nofollow Internal Links
A recent Google webmaster help video from Google's Matt Cutts brings up an interesting question: should a webmaster nofollow internal links within…
5 Things We’ve Learned From Google’s New War on Links
Is Google taking a less tolerant stance on "spam"? Which link types are most often classified as "unnatural"? How much can exact…
How to Build Links Using Expired Domains
Many people have had great success snapping up expired domains and using those sites for link building purposes, but you must make…
Online Reputation Management (ORM): A Quick Guide
This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and…
Link Building 101: 404 Pages & Link Reclamation
Salvaging a few quality links can be a quick win – especially at the start of a link building campaign, when you're…
The Relentless Pounding of Google Panda: Why SEO Band-Aids Won’t Work
If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does,…
Removing Unnatural Links by Removing Pages on Your Website
Trying to clean up your backlink profile? If your site has sunk in Google's search results due to a large number of…
5 Steps to Dominate Your Niche on Google
Dominating your niche on Google can be very profitable. Ranking well for keywords related to your specific niche helps drive higher quality…
How Search Engines Rank Web Pages
These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google…
Why Is It So Hard to Increase Your Search Rankings By One Spot?
The way to be perceived by Google as the best is, in fact, to be the best. You have to do that…
Understanding Link-Based Negative SEO
Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative…
Matt Cutts: Too Many nofollow Links Won’t Hurt Your Google Search Rankings
Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what…
Matt Cutts Talks Google Panda Basics: Make Sure You’ve Got Quality Content
What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get…
New Study Finds Google+ Shares Don’t Cause Higher Search Rankings
Stone Temple Consulting has conducted a study of the impact of Google+ shares on search rankings. The study shows that while Google+…
Is Google Putting Less Emphasis on Links as Part of Their Algorithm?
Does it seem like Google is putting less emphasis on links as part of their algorithm? While some types of links are…
Recovering from Penalties, Penguin, and Panda
We've seen tremendous upheaval in the search landscape over the last two years. Google has sent web publishers into a tailspin with…
To Blog, or Not to Blog
Blogs have become a standard feature for websites. And blogging has benefits. It can help you become a content authority, engage your…
E-commerce Holiday SEO Keyword Optimization: 6 Keys to Success
Many e-commerce sites don't publish holiday content until November, which is too late for the early birds and for search engines, which…
Google Webmaster Tools Give Users More Link Data
Google has announced a change to the way Google Webmaster Tools serves backlinks to users. Now, instead of getting a huge list…
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