SEO.
4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links
When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO…
So Why Did All Those Movie Sites Lose Google Search Traffic?
Many movie-related sites recently saw their organic search traffic cut in half. Was it a Panda refresh? Was it something involving copyright?…
5 Examples of ‘Spam Link Building Tactics’ Done Right
Blog comments. Press releases. Reciprocal linking. Directories. Guest posting. Although these tactics are on Google's "do not use for SEO" list, they…
Attention Small Business Owners: SEO Demands Your Involvement
As much as small business owners may miss the simplistic link building days, SEO is now a much more complicated activity. To…
Matt Cutts: Submit Scraper Sites That Outrank You on Google
If scraper sites that have copied your own content, you can now report it to Google by providing the source URL, where…
Why SEO is About Pull, Not Push
It is undeniable that organic search will remain a prevalent and profitable marketing channel for years to come, but in the short…
7 Things You May Not Know About Google’s Disavow Tool
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it…
Matt Cutts: EXIF Image Metadata is ‘Potentially’ a Google Search Ranking Factor
EXIF data is the metadata that is included in most images that are taken with a camera. It includes things such as…
Google Hammers Polish Link Networks
Google is continuing their attack on international spam, taking down two Polish link networks. Buying and selling links seems to be quite…
How to Create Your Own Awards Show & Come Out an SEO Winner
Executing an industry awards program will earn high-quality links and a whole lot more. Here's a case study in how one awards…
3 Ways SEMrush Can Make SEO More Effective
Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready…
Link Building in 2014 is All About Building Your Brand & Reputation
Many of those who pursue link building have had a tough year. Google's verbal and physical assault on link building practices has…
Matt Cutts: Excluding Links From Google’s Algorithm Would Make Search Results Worse
Backlinks are a huge part of the Google algorithm. Because links are so important, some webmasters resort to link spamming. What would…
Link Building on a Budget
Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help…
Google Penalizes Social Video Advertising Site Virool
Virool, a self-service social video advertising platform, has confirmed it was hit with a Google spam penalty. The backlink profile reveals a…
Bridging the Gap: A Recipe for Enterprise SEO Success in 2014
SEO entails bridging the gap between the technical needs of search engines and human needs for content. SEO also must bridge many…
Why SEO Can’t Reside in a Silo
SEO is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. However, while it drives traffic to websites…
Domaining for Links
Whatever topic you need your future links for, you can acquire domains with a lot of authority links directed at it even…
Google Refreshes Page Layout Algorithm
If you noticed a change in your organic search traffic or rankings last week, and have a high ratio of ads to…
Google Fires First Shot in War on German Link Networks
Google is continuing to dish out penalties as it wages war on link networks around the world. After repeated warnings in recent…
We Love Google, We Love Google Not: 6 SEO-Inspired Valentine’s Day Quotes
It's funny how when you change a few words in some quotations, you get a whole new meaning as it applies to…
Google Unnatural Links Manual Penalty: A Recovery Guide
Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do…
How Can SEO Stimulate Export Sales?
Exporting is difficult and expensive, but SEO is a powerful and cost-effective tool with which to approach export markets. Here are three…
The Correlation Between SEO Success, Budget & Your Executives’ Attitude [Data]
Vocal evangelism leads to executive buy-in, which leads to the organizational and budgetary support needed for SEO success. Given this connection, here…
Index Your Content Faster With the Fetch as Google Tool
Have new content that you'd like to be discovered and found in Google's search results more quickly? Within Google Webmaster Tools is…
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