SEO.
Automating landing page creation is a really bad idea
Few sites would automatically generate content or use an automated tool to build backlinks, so why is it considered fine to dynamically generate doorway pages?
Using Kickstarter for SEO: a case study
Kickstarter is an internet phenomenon, launching countless projects and products over the past few years. The site occupies a lot of Google…
SEM stats: 10+ of the best from this week
Full disclosure: this may not be as ‘weekly’ as the headline suggests, nor will I be able to promise as many as…
How do I get sitelinks to appear in my site’s search results?
The first thing I had to figure out when asking this question was, what the heck do you actually call the links…
Do you have to come first in search anymore?
What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm…
How to find linkable assets on large enterprise sites
Today I’m going to cover an important portion of the research phase: how to efficiently find linkable assets on any site, even…
What is an authority website and how can I become one?
An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites…
Should you audit your disavow file?
When should site owners initiate an audit of their disavow file, and how can they effectively execute this process to appease Google…
How long tail keywords can drive traffic in organic search
Instead of screaming their messages at customers, marketers can benefit from the more subtle, understated organic search, which is driven by long…
Search Engine Watch: a note from the new Editor
Hi, my name is Christopher and I’m the new editor of Search Engine Watch. I assume you’re all applauding at home.
Five things your CMO should know about generic top-level domains and dot brands
New domains have the potential to change what consumers expect from the Internet. Since dot brands allow greater security, data collection and…
How the use of sub-domains can harm your search rankings
Sub-domains are a common tactic for lots of brands, but as the examples will show here, this strategy can lead to conflicts.
How Is Automated Conversion Optimization Possible with Google?
Using the patent for "User Path Abandonment Analysis," this examines how Google processes data from user paths, AdWords Quality Score, and discusses…
Being outranked by a scraper site? Google says it’s your problem
Google has recently stated that, if sites are outranked by others copying their content, it means there's a problem with the original…
Seven ways you might be losing out on search rankings
Consider these solutions for optimizing SEO, if your site consistently struggles to rank for targeted searches in spite of all other efforts…
Avoid Blocking CSS and JavaScript for Suboptimal Rankings
Following its announcement about crawling JavaScript and CSS files, Google released a free tool that can test and solve SEO robots.txt related…
Which Ranking Factors are Important for Mobile Sites?
Mobilegeddon doesn't seem to have had the impact some predicted, but a new study shows some small changes in the mobile search…
Why Effective SEO Isn’t Simply About Creating Great Content
It's been argued that SEO is simply about creating great content, but there's much more to it than that.
Internal Linking for SEO: Examples and Best Practices
Internal linking is a key SEO tactic for publishers. In this post I’ll look at what it is, why it’s important, and…
How Much Time Does SEO Really Take?
Initiating an effective SEO campaign is time-consuming, but it's essential for success in the competitive digital landscape. Here's a basic breakdown of…
4 Tips for Optimizing FAQ Pages for Search
Improving the customer experience will ultimately lead to increased engagement with your brand. Here are some helpful suggestions to help optimize your…
Is Your Content Working Better for Someone Else?
Sites which scrape and copy content from the others are often able to outrank the original source and damage their search rankings.…
10 Ways to Improve Your Link Building Efforts
To enhance your current link building strategy, use these 10 tips for choosing partners, optimizing communication, calculating effectiveness, and delivering valuable content.
Gaming Google in 2015
Is gaming Google a suitable exercise to effectively engage with SEO and optimize a website's search ranking results? Here's why this strategy…
Why Keywords Can Still Drive Architecture and Content
These observations highlight the value of keywords in SEO. Use these strategic insights to effectively implement targetable phrases that impact consumers'search results.
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