SEO.
Latest Google Weather Report: Panda Squall Warning
Google has issued another algorithm Weather Report. While Google notes it is supposed to only affect less than 1 percent of searches,…
How Search Engine Watch Grew Google News Traffic by 300% [Case Study]
One of our stated goals in the Search Engine Watch redesign was to increase traffic from Google News. There is no magic…
Yahoo Site Explorer Shuts Down Today: What Alternatives Are There?
With the demise of Yahoo Site Explorer, SEOs and online marketers are losing free access to the invaluable information it provided for…
The Pros and Cons of Bringing SEO In-House
Are you debating whether you should bring your SEO program in-house next year? The decision to move SEO in-house can be relatively…
Google Discusses 10 Recent Algorithm Changes
Google tries to become more open about their search algorithm changes. Beyond the much-discussed "fresh" update, Google discussed nine other recent changes,…
Strange Encounters of the SEO Kind
This six-step investigation process will help you diagnose extraordinary SEO issues, such as an unexpected drop in traffic/rankings, an unexpected increase in…
Google Freshness and Temporal Data
A look at some of the past patents and documents from Google to help give us a sense of how search engines…
Analyzing Organic Competitors: How to Dissect Your Marketplace
Outside of wanting to understand your own and your competitors’ market share, it’s valuable to understand “how” competitors are attaining it. Reverse…
Google May Penalize Your Site for Having Too Many Ads
Google is looking at penalizing ad heavy sites that make it difficult for people to find good content on web pages. “If…
Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+
Today’s companies have more control than ever in delivering news and messages directly to users via blogs, newsrooms and social media networks.…