SEO.
Pinterest on visual search: key takeaways
Notes from Michael Akkerman, Global Head of Pinterest Partners Program: discovery over search, audience engagement over size, time well-spent, communities.
Why Wikipedia is still visible across Google’s SERPs in 2018
From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our…
Organic reputation management & brand protection
Guidelines for understanding, keyword by keyword, what you need to do to maximize your branded traffic. All you’ll need is Google Search…
What startups need to know about SEO and domain names
Tips and tools for startups who are choosing domain names, keywords, and types of content in order to improve their companies' online…
Google and Facebook back Berners-Lee’s Case #ForTheWeb
Google, Facebook, Richard Branson, and the French government are among nearly 60 parties who've already signed on to participate in Tim Berners-Lee's…
Branded search vs direct search: How to optimize for brand-driven queries
How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings.
Data on why retail icon Sears fell in new ecommerce economy
A look at Sears.com traffic and conversions, and what insights that data gives us on why once-iconic Sears failed to maintain its…
Why a well-crafted SEO strategy is imperative for the holidays
What are the holidays without SEO? Here are tips for companies from B2B to CPG, how to maximize SEO, and common pitfalls…
Amazon Advertising tips from Bai and LEGO
7 expert strategies on Amazon Advertising, and how to use AMS and organic impressions to get your brand seen. Tips presented by…
5 UX tips for better SEO results
Unlike content and links, RankBrain is influenced by behavior metrics that indicate that users actually find a site to be useful --…
How should PPC and SEO work together to gain visibility?
Although it sounds easy in principle, getting PPC and SEO to work together effectively is generally a key challenge. Here are some…
Google’s PageRank algorithm, explained
In their original paper presenting Google, Larry and Sergey define PageRank like this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... +…
SEO for web designers: What you should know
Whether you're building a new site or revamping an existing one, these are the top SEO tips to keep in mind for…
The comprehensive guide to voice search keyword research
With voice usage growing, marketers need to understand how their audience is using this technology and how they can adapt to meet…
7 common SEO mistakes most WordPress bloggers make
What not to do: WordPress mistakes that can negatively affect your blog's SEO.
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should marketers and SEOs react to the news?
Is hiding paid backlinks from Google actually possible?
Backlinks are a great way to boost your website's ranking. Paid backlinks are a great way to get caught right in the…
A cheat sheet to Google algorithm updates from 2011 to 2018
Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This…
On-site SEO for international brands, do’s and don’ts
Do's and don't of how best to do SEO for your international sites. Everything from details of keyword search to implementing “hreflang”…
How to drive clicks through effective meta descriptions
Six ways to write better meta descriptions to generate more traffic to your page. Meta descriptions are sometimes overlooked in catchy titles…
4 specific strategies for finding LSI keywords that’ll boost your SEO
LSI (latent semantic indexing) keywords can be highly advantageous for boosting SEO. Here are 4 tips for finding the best ones to…
How to migrate web hosts without losing SEO
A step-by-step guide one how to choose your new hosting platform, create a backup, migrate your web host, and update DNS records…
How to make the most of internal linking for higher rankings and improved organic search visibility
A how-to guide on internal linking, with code snippets and tools, to get higher rankings and improved organic search visibility for a…
How WordPress errors can negatively affect your SEO
An overview of the most common WordPress errors, what they are, and how they negatively affect SEO: 404 not found, 500 internal…
How using a VPN can benefit SEO
Benefits of using a VPN for better SEO: understanding local searches, protecting privacy, more protective work, and an overall more stable and…
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