SEO.
Google’s Unnatural Links Messages: The Shot Heard ’round the SEO World?
Do the "unnatural links" messages sent out by Google represent an algorithm assisted human review of a specific link building tactic? If…
How the Web Uses Anchor Text in Internal Linking [Study]
Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines…
9 Pro Tips for Developing a Killer Internal Link Structure
Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get…
The Hierarchy of Web Presence Optimization
This approach to being found organically will help answer two critical questions: how do you know if you’re maximizing your SEO investment…
Building a Good Link Profile: Measure Twice, Cut Once
Everyone’s link building plan should be unique. Don’t just look at link building as a tactical affair. You need to analyze your…
Google Parked Domain Classifier Error Blamed for Lost Search Rankings
Several websites vanished from Google’s index earlier this week. It wasn’t the much rumored over-optimization boogeyman. Rather, it was a bug involving…
Negative SEO: Looking for Answers from Google
It seems we're finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad…
Your Website Might Be Over Optimized If …
There has been a great deal of speculation about Google’s forthcoming penalty for “over-optimized” or “overly SEOed” sites. Please place your tongue…
Bing Keyword Research Tool: Highlights & Limitations
Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six…
Timing Your SEO Efforts to Rank During Traffic Peaks & Spikes
When you need to rank during seasonal trends, you must do your work before the peak. Riding the waves of search volume…