PPC.
PPC budget strategy: Tips for success on a limited budget
You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless…
What is an AdWords Quality Score and how can you improve yours?
If you're trying to master PPC, you need a firm understanding of your AdWords Quality Score. But what is it, and how…
How to get the best visibility for your PPC ads in the run-up to Black Friday
In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as…
A search marketer’s guide to using paid social media
SEO and social media would at first appear to be very different practices, especially when taking into account paid social advertising. However,…
Killer demand gen strategy, Part 2: Google Display Network targeting
Both Google Display Network and Facebook have great audience targeting capabilities that allow marketers to get in front of target audiences. In…
The ultimate guide to choosing keywords for ROI
Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go…
AdWords Auction Insights report: A key to understanding the competition
In our personal lives, it does not often do us much good to compare to others, but in business, it is important…
How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left…
Pinterest paid search: What you need to know to get started
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With…
Killer demand gen strategy, Part 1: Personas and creative development
When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand…