PPC.
Why PPC and SEO need to work together
How do you find the right blend of PPC and SEO, ensuring you get the most out of both? This article sets…
Why AI and international paid media is a match made in hell
AI and machine learning might be slightly overhyped when it comes to digital marketing and paid media.
The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of…
Audience expansion and discovery: how to get ahead
Sana Ansari discusses some of the ways you can find additional, relevant audiences to push paid social performance and scale.
Google Shopping and how to capitalize on your new shop window
Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads…
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
How to avoid these common PPC mistakes
Not only beginners make mistakes, here is an overview of the most common fails that PPC professionals make and how to avoid them…
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords…
Using the new Google AdWords dashboard
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all…