PPC.
Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally
Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend,…
Google Starts Blocking Access to Paid Search Keyword Data
Everyone has been concerned about the possibility of Google expanding "(not provided)" to also encompass paid search. Google has confirmed that AdWords…
The 4 Most Interesting Features in Google Shopping Campaigns
There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are…
18 Must-Have Paid Tools for PPC Success
Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make…
4 Tips to Breathe New Life Into Your Paid Search Campaigns
With new ad features, enhanced campaigns, and the evolution of search behavior, many advertisers are struggling to see performance results like they…
AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in…
Marin Software’s Context Connect Helps Advertisers Identify Trends & Take Action
Marin data released today suggests that many residents shopped online during the polar vortex. However, that same data revealed missed advertising opportunities.…
The Ultimate Guide to Google AdWords Conversion Types
Which conversion types best suit your business? Google now offers conversion types for nearly every business model, making it easier to attain…
3 Ways Merchants Can Gain More Visibility on Google
Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three…
Bing Product Ads Now Open to All U.S. Advertisers
Bing's Product Ads include custom images from an advertiser’s own product catalog, promotional text, pricing, and company name. The ad costs are…
5 SEM Spying Strategies You Can Use Today to Generate More Profit
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and…
Google AdWords Conversions Help You Find the Hidden Value
An AdWords PPC conversion used to be just a click and seemed simple. Now we have many a variety of ways to…
New Bing Ads Search Terms Report Shows Zero-Click Terms
Zero-click search terms often include valuable insights for advertisers, as they show which keywords ads are being displayed for, but getting no…
The PPC Diagnostic Manual: How to Troubleshoot 3 Common Issues
Diagnosing and fixing PPC problems is easier than you may think. Roll up your sleeves and use this troubleshooting manual to guide…
4 Reasons You Should Start Obsessing About AdWords Quality Score
Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your…
Improve PPC Performance Now: How to Take Advantage of Seasonality
Matching your ad copy and landing pages to the current season, a holiday, or current events will make your ads fresh, relevant,…
Google AdWords Adds Consumer Rating Annotations
AdWords announced one way Google it is leveraging its Consumer Survey data: through annotations displayed in AdWords ads. Ads can show in…
26 Free Must-Have Tools for PPC Success
While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than…
Take Your Sitelinks to the Next Level With Descriptions
Providing ads with more detail improves the overall user experience. Sitelinks help users get to exactly where they need to go, and…
Google Improves GDN Targeting With Bizo Audience Segments
Google is testing new targeting capabilities through a partnership with Bizo. Advertisers can select Bizo audience segments within Google AdWords for display…
Google AdWords Launches Flexible Conversion Counting
Google AdWords has officially announced a new way for advertisers to track and measure conversions with their new flexible conversion counting. The…
Yandex & Google: A Big Change for Russia’s Display Ad Market
Google's DoubleClick and Yandex's advertising network are powered by real-time-bidding technology publishers and advertisers will be able to maximize their advertising revenues…
Google, Yandex Integrate Display Ad Platforms
This partnership now allows both Google's and Yandex's real-time bidding systems integration, providing Google's advertising customers with access to Yandex's inventory and…
Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act
The Search Funnels Attribution Modeling Tool is Google's attempt to give advertisers more data on the context of a user's path to…
3 Ways Context Clues Reveal a Powerful Paid Search Opportunity
Many search marketers still aren't taking users' context clues (e.g., time of day, location, device, and keyword) into account when creating ads.…
Page 24 of 70