PPC.
What People Reveal
What people reveal…depends on the venue. When you attend a family gathering, your discussion is surely different than among business colleagues. The…
Tips for Being a Great PPC Client
Tony Wright tells you what it takes to be a great PPC client, getting the most out of the client-agency relationship.
Can PPC Help Your Organic Rankings?
Often the question is asked “Do PPC listings affect your organic rankings?” or “Will Google apply bonus points to your organic rankings…
Can PPC Listings Affect Organic Rankings?
The simple answer is no. Despite this, one of the best ways to increase your organic traffic is to start an aggressive…
The Long Tail Is Dead — Long Live the Long Tail
Search is not the well-kept secret it once was, and targeting the long tail is becoming hard to do. Tony Wright has…
Google, Yahoo Launch Click Fraud Resource Centers
Google has launched a new Ad Traffic Quality Resource Center to educate AdWords advertisers about the dangers of click fraud and Google’s…
Google’s Local Search Land Grab
Google wants to digitize local search information, and Tony Wright tells you how you can help.
Microsoft adCenter Could Win the Search Battle
Tony Wright thinks Microsoft adCenter can win the search wars if it can scale the audience.
PR Pros Make Great Search Marketers
Tony Wright tells you why public relations pros make the best search marketers and wants to convince more of them to participate…
Behavioral Targeting Trots Along
For search marketers, Behavioral Targeting (BT) ads may be viewed as “that other advertising” some people try. It’s a valid perspective, as…