PPC.
Content Ad Campaign Keyword Strategy Revisited – Part 2
A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of…
A Look at Demographic Bidding for AdWords
Google's new demographic bidding for content campaigns seems to promise much better control over where ads are served, and hence better ROI.…
The Shifting Power of Words
In the glory days of advertising, consumers could be influenced by whatever words the advertisers fed them. Today, advertisers must learn the…
Content Ad Campaign Keyword Strategy Revisited
The keywords you choose for content ads play a different role than they do for search ads; a point that's often tough…
Non-Text Contextual Ads: Quality Score and Bidding Strategy
Running banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.
ABCSearch Acquires Social Search Portal, AfterVote.com
The largest private pay-per-click company has embraced the social web with its acquisition of AfterVote.com. The social search portal allows users to…
The Why Behind Paid Search Trends: Measurability
There are countless reports that paid search is on the rise and is projected to continue trending upwards. But what are the…
Craigslist Ruling: Does This Extend To Our Paid Ads?
A recent ruling in Craigslist’s favor may let our paid ad suppliers rest a bit easier, as they are all advertising conduits.…
Tips for Google Site and Category Exclusion Tool
The 100 worst sites on the Internet: would you want your company's ads shown there? Solution: Google Content Advertising Site and Category…
Every Picture Tells a Story: Non-text Contextual Ads
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that…