PPC.
Click Fraud Increased Slightly in Q4 2008
Click Forensics has released click fraud data for the fourth quarter of 2008. The click fraud rate grew slightly year-over-year. Here are…
Yahoo Tries to Defend Account “Optimizations”
For the last several months, Yahoo has been meddling in advertisers search advertising accounts. On those campaigns that it deems to be…
Yahoo! Search Marketing Updates Help Center
Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigation Stronger search…
Google Conversion Optimizer: The Best-Kept Secret in PPC?
Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising…
AdGooroo Releases Q4 2008 Search Advertising Data
AdGooroo has released data for search engine advertising in the fourth quarter of 2008. Google’s first page advertisers grew by 58%, and…
Rounding Up the Usual Click Fraud Suspects
In a new report by entitled “Anatomy of a Fraudster,” Anchor Intelligence has identified the top four types of click fraud perpetrators.…
PPC Landing Pages: Surprising Examples
It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their…
Search Ad Quality Score 101, Part 1
It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to…
PPC Landing Pages: PPC Visitors Have ADD
The first and most important objective of the landing page is to convince the visitor that they've come to the right place.…
AdGooroo Report Shows Times Not So Tough for Search
The economic downturn may not be affecting search advertising, according to the latest Mid-Quarter Search Engine Update from AdGooroo. The report shows…