SEO News.
2017: The Year of Machine Learning, Intelligent Content and Experiences
In 2017, the key to effective content marketing – that attracts, resonates and converts - is incorporating machine learning and automation into the production process.
Google releases new AdWords improvements and stats ahead of Black Friday
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.
10 ideas to market and monetize your digital book or whitepaper
Are you planning to create a digital guide for your customers? Or a downloadable checklist or a whitepaper?
How young marketers can impact digital strategies
There is a changing approach in marketing strategy as millennials become part of small to medium sized businesses and we begin to…
How Google Symptom Search will affect the healthcare industry
Google’s Symptom Search is revolutionizing the patient path to treatment, and doctors should embrace this development as an opportunity to provide better…
Facebook is bringing its Audience Network to television
By some estimates, Google and Facebook are capturing upwards of 80% of every new dollar spent on digital advertising.
This is how Google will present the results of the 2016 US election…
By presenting an animated gif of everybody screaming and crying?
Google Home Services ads come to mobile search (then disappear again)
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS…
10 most shared Christmas ads of all time, shockingly not *too* dominated by John Lewis
Look, it’s November. There’s no getting around the fact that for the next 52 days you’re going to be pounded with Christmas…
How to deal with attribution fraud
While ad fraud has become part of every marketer’s vocabulary, attribution fraud - the practice of gaming outdated attribution models to justify…
Worldwide mobile internet use surpasses desktop for the first time ever
Mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.
Is Amazon the go-to search engine this holiday season?
When you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?
Publishers are struggling with AMP page monetization
The Wall Street Journal is reporting that many publishers using AMP are seeing these pages generate substantially less revenue than their non-AMP…
Mobile paid search has increased by 134% since last year: stats
There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search…
Paid search click-through rates have risen 38%
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side…
Bing Ads reveal the most searched Halloween costumes
Halloween in the digital age involves a significant amount of searching until the right costume is picked. So what can we learn…
Google comes under fire for its privacy policy change
Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents.
10 SEOs who rock at personal branding
It's getting harder and harder to market yourself as an SEO professional. Here are 10 personal SEO brands to learn from.
Google Search Index set to go ‘mobile-first’ within months
Google has announced that it will soon be splitting its index between mobile and desktop.
Use of virtual reality reaches tipping point
The use of virtual reality headsets is reaching a tipping point with increased opportunities for brands to exploit their growing popularity, according…
Amazon steps into the ring with Spotify and Apple Music, but how much of a battle will they have?
The big story in streaming this past week is the anticipated arrival of Amazon’s new on-demand music service.
Google’s biggest ever product announcement: what are the implications for search?
New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast…
Top trends marketers need to know for the holiday season
The holiday shopping season is approaching and the marketers have to target consumers in the most relevant way. Which marketing and ecommerce…
Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform.
The three Vs of contact data: verify and validate for value
A new report from Informatica is highlighting the importance of clean contact data for marketers.
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